On March 6, 2023 Advertise Purple got a call that sent everyone’s laptops in the air and had the whole office on their feet. Inc. Magazine released their 2023 Inc. 5000 Regionals list and once again, AdPurp made a special guest appearance. We recognize it is no small feat to be on the Inc. fastest-growing lists year after year, with amplified success on the regional list. Which is why you’ll have to excuse us if we took a tad longer than usual to respond on that day, we were taking a moment to celebrate all the hard work that led us to this moment.

As an affiliate only management agency, we couldn’t tell you how many times our business model has been questioned for viability. How can you remain profitable only working with affiliate? Won’t you inevitably have to tap into investor funds to keep growing? While we take every comment with a grain of salt, you get to a point where your critics see your success and stop asking dumb questions.

How have we remained profitable? Because everyone at Advertise Purple comes to the table every day with the sole purpose of driving profitability for our clients. When our clients see success, we reap the benefits, which powers the constant cycle of effort towards delivering the best service possible for the brands that we work with. Our dedication towards this has been personally acknowledged by countless clients, and this past spring we were named a Platinum Partner by Rakuten Advertising, one of the largest global affiliate networks.

Every move we make is as a team, propelling the entire company – our employees, clients, and affiliates – forward. Since our humble beginnings, our founder Kyle recognized the value of creating a workplace that is not only enjoyable to come to every day, but one that supports each individual’s professional and personal growth. Centering focus on developing our skills as marketers, becoming experts in communication, being involved in industry summits, taking courses in tech and data developments, are just a handful of the extra behind the scenes steps our employees take to make our client service the best in the game, which is how we’ve gotten where we stand today.

Taking a second to reflect on all that went into earning the Inc. Regionals award again this year, Kyle says “Being on an Inc. fastest-growing list for six consecutive years is an honor. This regionals list, which we’ve made all three years since its inception, is a great way to highlight top-producing companies in their respective industries and localized regions. It’s no surprise that growth has been challenging in this post-pandemic world, though, as you can see from these lists, businesses that make great decisions are getting it done. Our business philosophy hasn’t changed since day one: provide value for the customer. All of our technical and infrastructural initiatives address this. Thanks to Inc. for the recognition, our clients for the trust, and most importantly to our best-in-class employees.”

And while I think Kyle put it perfectly, that businesses making great decisions are the ones breaking barriers in the post-pandemic world, that leads us to question where are we going from here and what decisions will we make? Well I can tell you this much, we plan to keep pushing the barriers and proving the power of the affiliate channel by driving incredible growth for our clients. And of course, we hope we’ll be writing another celebration post next year for our lucky number 7 Inc. award. Thank you to everyone who has contributed to our growth this past year, but truly this is an award that goes directly to our team who put in the countless hours to get us here.