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As we say goodbye to 2024, we reflect on another exciting and monumental year for Advertise Purple. With over a decade in the industry, each year brings new achievements, but 2024 stands out as one of the most memorable. From industry awards to new business initiatives, let’s take a look at the moments that defined this year.
We kicked off the year at Affiliate Summit West in Las Vegas. Luckily not everything stays in Vegas, so our team members brought back industry insights that helped fuel our strategy for the year. But the industry events didn’t stop there. Our team was also fortunate to attend PI Live in Miami, ThinkTank in Chicago, Rakuten Optimism in Carlsbad, Affiliate Summit East in New York City, and CJU24 in Santa Barbara. Each event provided valuable opportunities for learning, collaborating, and strengthening our team.
Our hard work this year didn’t go unnoticed. We had the honor of being shortlisted for Agency Team of the Year at ThinkTank Network Awards, and named an Agency of the Year finalist at the CJ Excellence Awards during CJU. Our team also celebrated awards and recognitions that underscored our continued growth and impact in the affiliate marketing space. For the fourth consecutive year, Inc. Regionals listed Advertise Purple as one of fastest growing private companies in the Pacific region. Clutch recognized us for its spring and fall awards, naming Advertise Purple a Top Affiliate Marketing Company and a Top B2B Company For Affiliate Marketing Services. We are also proud to once again receive the Sales And Marketing Technology Award, aka the SAMMY, from Business Intelligence Group. All of these honors are a testament to the dedication and hard work of our amazing team.
As the affiliate marketing industry expands and evolves, so do we. This year marked another year of innovation and growth for Advertise Purple as we enhanced our technology, launched new services, and strengthened partnerships. These exciting developments included acquiring Mosaic Digital Systems, a premier CRM software; launching Bloom, our client intelligence dashboard; and introducing Content Studio, a division dedicated to generating high-conversion user-generated content for brands. We proudly became a premier partner of Levanta, helping Amazon sellers leverage affiliate partnerships to drive growth; earned recognition as an AWIN Certified Agency, highlighting our team’s expertise of the platform; and joined the Performance Marketing Association (PMA), a non-profit organization that is dedicated to championing and protecting accountability in the performance marketing industry.
Of course, the year wasn’t all work and no play. Our team made the time to celebrate our achievements throughout the year, from attending a Clippers basketball game to our Halloween celebration and annual holiday party. We also can’t forget about our months-long Olympic event that featured team challenges like trivia, bowling, an outdoor extravaganza with lawn games, and steps challenges.
Thank you to our clients, partners, and team members for making 2024 another extraordinary year for Advertise Purple. We look forward to what 2025 will bring for us and the whole affiliate marketing industry.
