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Achieving sustainable growth is essential for long-term success as a company, and affiliate marketing is what brands are leaning on in 2023 to optimize their marketing dollars with performance based payment structures and data-driven insights guiding their strategic roadmap. Scaling your affiliate marketing program to generate high returns and revenue requires planning and implementing effective growth tactics. Success in the affiliate channel looks so vastly different for companies depending on their size, industry, and the goals of their program, but there are a few universal affiliate strategies that will drive growth for any and every business. After over a decade managing thousands of clients’ affiliate programs we’ve learned how to generate profitable campaigns for all types of brands and we’re going to share our shortcuts to success and give you actionable insights to scale your affiliate marketing business. By implementing these strategies, you’ll be able to propel your business to new heights and unlock its full potential in no time.
Build a diverse affiliate portfolio
Expanding your partnerships and the types of affiliates you work with is one strategy to scale your program. Make sure you’re recruiting from multiple classifications and forming partnerships with shopping and review sites, content and tech publishers, influencers and sub-affiliate networks to achieve an expansive reach and target shoppers at different parts of the purchasing funnel.
Tip #1 Research new affiliate programs.
Tip #2 Find niche and up-and-coming publishers through search engines.
Tip #3 Strengthen your current partnerships with optimizations.
Take an omnichannel approach
Relying solely on one revenue stream can limit your growth potential. Even though affiliate marketing is an ROI efficient marketing avenue, only investing in the affiliate channel would leave multiple holes in your brands’ marketing approach. Diversifying your revenue streams can provide stability and open up new opportunities.
Tip #1 Spread out your investment risk by allocating marketing resources to multiple channels.
Tip #2 Think about how each piece works together for the user’s brand experience from one marketing channel to the next.
Automate action items where you can
Automation can streamline your affiliate marketing business, saving time and allowing for scalable growth. Technological advancements are making automation of day to day management tasks extremely fast and inexpensive to implement so your program’s upkeep is kept to the minimum.
Tip #1 Invest in a tool that automates affiliate links so you can monetize publisher content easier.
Tip #2 Automate email marketing with a set list of subscribers and templated emails.
Tip #3 Bulk your social content by preparing posts in batches and scheduling it for automatic posting using planning tools.
Figuring out how to effectively scale growth at high returns takes years of practice and dedication to figuring out all the nuances of an industry. Even with all that said, the digital landscape is always shifting so affiliate marketers must continue to stay up to date with current market trends and performance data to regularly update their growth tactics. But with a scalable business model and efficient operations, you can use these strategies to unlock new opportunities and take your affiliate marketing business to the next level of success.
