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Prepare for affiliate marketing success in 2025 with these six must-read books. Each book offers fundamental principles and unique insights to help e-commerce brands thrive in the ever-evolving digital landscape. Understanding these strategies, from behavioral science to influencer partnerships and TikTok Shop, will help e-commerce brands and affiliate marketers alike in building long-term growth. Let’s dive into the books:
The Influencer Code: How to Unlock the Power of Influencer Marketing by Amanda Russell
“The Influencer Code” by Amanda Russell is a go-to book for any brand or marketer looking to learn more about effectively leveraging the power of influencer marketing. This book addresses common misconceptions about the industry, and provides a clear, actionable guide for reaching target audiences through strategic partnerships. Learn how to identify, evaluate, and collaborate to meet business goals while staying legally compliant.
Evergreen Affiliate Marketing: Master the Mindset, Learn the Strategies and Apply the Systems Used by the World’s Wealthiest Affiliate Marketers by Nate McCallister
“Evergreen Affiliate Marketing” by Nate McCallister offers a comprehensive roadmap for achieving long-term success in affiliate marketing by focusing on core principles that will remain relevant across changing market conditions. The book is broken down into six key sections – Affiliate Marketing 101, Core Concepts and Mindset, Content Creation, Tactics and Strategy, Copywriting, and Miscellaneous Thoughts and Considerations – so you will be equipped with various tools and strategies for growing via affiliate marketing.
E-Commerce On Social Media 2024: A Guide to Creating Engaging Content for Social Media Success by Dawn Gardner
Navigate your e-commerce brand through the fast-paced and evolving world of social media marketing with “E-commerce on Social Media 2024” by Dawn Gardner. This book guides you through mastering social media marketing by providing up-to-date insights, optimization tips, content creation recommendations, case studies, and more. Stay ahead of the curve and learn the best strategies for successfully scaling your brand via social media.
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut
Learn techniques for making your marketing efforts stand out with “Using Behavioral Science in Marketing” by Nancy Harhut. Applying behavioral science principles in key areas of marketing can increase consumer engagement, improve loyalty, and drive sales for e-commerce brands. This book dives into common mistakes to avoid, case studies from well-known companies, templates, and more, making it a great resource for affiliate marketers.
Billion Dollar Scroll: The TikTok Secrets to Dominating on the World’s Most Viral Platform by Rafay MH, Adam Weiler, Colin Gallagher
“Billion Dollar Scroll” guides e-commerce brands looking to unlock new growth opportunities via TikTok Shop. Written by Rafay MH, Adam Weiler, and Colin Gallagher, it covers TikTok’s algorithm, influencer partnerships, and optimization strategies to boost visibility and sales. Including real-world case studies and actionable insights, this book will help you understand and leverage TikTok Shop for your e-commerce brand.
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns by Damian Ryan
“Understanding Digital Marketing” by Damian Ryan provides knowledge and tools in key areas of digital marketing like performance marketing, social media, and content marketing. In this fifth edition, it’s updated to include resources for the latest industry trends like data privacy, influencer marketing, and voice marketing. This book serves as a comprehensive guide to e-commerce brands navigating the quick-moving digital landscape.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
