Share
Cyber Week 2024 is almost here, and with it come many opportunities for brands to reach and connect with eager shoppers. From Thanksgiving on November 28 to Cyber Monday on December 2, a record-breaking $40.6 billion is forecasted to be spent online for holiday shopping. To stand out during this busy and competitive season, it’s crucial to align your strategy with consumer behaviors and industry trends for optimal performance. Here are some key areas to focus on to ensure your brand is primed for success during Cyber Week 2024.
1. Optimize For Mobile
Mobile shopping continues to dominate, with 51% of consumers preferring mobile shopping even when desktop options are available, according to the 2024 Holiday Shopping Trends Report by Adobe. The report also forecasts 53.2% of holiday shopping revenue to be driven by mobile devices, this translates to $128.1 billion in sales, an impressive 12.8% year-over-year increase. To prepare for Cyber Week, ensure your website is fully mobile-responsive, with a streamlined checkout process, fast loading speeds, and responsive product pages.
2. Boost Your Social Media Presence
Social media is no longer just a platform for posting cute photos with clever captions, it has quickly evolved into a powerful sales channel. Traffic from social media referrals is rising, with a 19.7% increase in traffic from January to August 2024 compared to the same period in 2023. According to a survey by Deloitte, 13% of shoppers plan to purchase gifts directly through social media this year. As we approach Cyber Week, make sure your brand’s social media presence is active and engaging, with content that drives traffic directly to your website, product listings, or the in-app shop.
3. Partner With Affiliates
Affiliate marketing continues to be a powerful strategy for ecommerce brands, as consumers increasingly trust recommendations from online creators. This year, social media affiliates had a 10x higher conversion rate than other marketing channels. Partnering with affiliates is proven to expand your reach, enhance visibility, and drive sales. Make sure you have strong affiliate partnerships and/or publisher placements in place to maximize your brand’s exposure while all eyes are on the lookout for gifts.
4. Plan Promotions
One thing is for certain – shoppers are on the hunt for good deals this year. According to Deloitte, 75% of consumers plan to shop during at least one promotional event during the 2024 holiday shopping period, up from 61% in 2023. Another notable behavior is that 52% of shoppers report adding items to their wishlist or cart, then wait for applicable discounts. To stay competitive during Cyber Week, plan special promotions that encourage immediate action—whether through limited-time offers, discounts, or exclusive bundles.
5. Offer Flexible Payment Options
Flexible payment options like Buy Now, Pay Later (BNPL) are becoming increasingly popular, especially among Millennial and Gen Z consumers. This year, BNPL is expected to set a new spending record on Cyber Monday, reaching $993 million in a single day. Adobe forecasts that BNPL spending during the holiday season will reach $18.5 billion, an 11.4% increase from last year. Adding flexible payment options to the checkout process can help convert shoppers.
6. Ensure Fast Shipping
With a shorter holiday shopping season this year, due to a late Thanksgiving, convenience is key during Cyber Week and quick delivery can make or break a sale. Prioritize fast shipping options and clearly communicate shipping timelines. Offering expedited shipping options can also help you capture last-minute shoppers looking to get their gifts in time.
Conclusion
Preparing across these key areas will set your ecommerce brand up for success this Cyber Week and holiday shopping season. By optimizing for mobile, leveraging your social media presence, forging affiliate partnerships, offering promotions, providing flexible payment options, and ensuring fast shipping, your brand will be well-positioned to capture the attention of holiday shoppers.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
