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The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online shopping has broken records. According to Adobe Analytics, Cyber Week (from Thanksgiving on November 28 to Cyber Monday on December 2) generated $41.1 billion in online shopping revenue, an 8.2% increase from 2023.
Consumer Spending by Day
- Thanksgiving Day (November 28): $6.1 billion (+8.08% YoY)
- Black Friday (November 29): $10.8 billion (+10.2% YoY)
- Weekend (November 30 and December 1): $10.9 billion (+5.8% YoY)
- Cyber Monday (December 2): $13.3 billion (+7.3% YoY)
Consumers Trends On Cyber Monday
Cyber Monday 2024 was shaped by mobile shopping, Buy Now, Pay Later transactions, AI-powered chatbots, and affiliate partnerships.
- Mobile shopping continues to rise. In 2019, mobile accounted for 33% of Cyber Monday sales. Just five years later, 57% of Cyber Monday purchases were made on mobile devices. This amounted to $7.6 billion in sales and a 13.3% year-over-year increase.
- Buy Now, Pay Later (BNPL) is also quickly gaining popularity, with $991.2 million spent on Cyber Monday, a 5.5% increase from 2023. Mobile continues to dominate here as well, accounting for 75.2% of BNPL transactions.
- AI-powered chat bots are proving to be valuable drivers of traffic to retail websites, with a 1,950% increase in clicks from 2023.
- Affiliates and partners, including social media influencers, drove 20.3% of Cyber Monday revenue, up 6.8% from 2023. Data by Adobe is also showing influencers converting shoppers 6 times more than social media overall.
The Holiday Shopping Season So Far
From November 1 to December 2 online spending has reached $131.5 billion. Most of that revenue, at $69.8 billion, has come from mobile devices, marking a 2% increase of revenue share from 2023. Consumers have spent $9.4 billion through BNPL options, $7.4 billion of which has been processed via mobile devices. Adobe forecasts a grand total of $240.8 billion will be spent this holiday season, which ends on December 31.
Cyber Week At Advertise Purple
Advertise Purple clients experienced a 10.95% in affiliate-driven revenue compared to Cyber Week in 2023, highlighting the importance and effectiveness of strategic partnerships.
Top Revenue Days
- November 29 (Black Friday)
- December 2 (Cyber Monday)
- November 30 (Saturday)
- November 28 (Thanksgiving)
- December 1 (Sunday)
Top Verticals By Revenue
- Home & Living
- Apparel & Fashion
- Games & Toys
- Sports & Outdoors
- Beauty
Top Affiliates By Revenue
- Rakuten
- Capital One
- Honey
Looking Ahead
As the holiday shopping season continues through December 31, we’re eager to see how these trends evolve. As Cyber Week indicates, this season is shaping up to be another historic one. Stay tuned for more updates as we continue to follow and analyze the holiday shopping period.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
