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Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The last five days alone account for 10% of all holiday spending. This season has underlined the importance of both early-bird offers and last-minute promotions in maximizing holiday sales.
The report measured both in-store and online sales using all payment types, providing a comprehensive look at consumer spending during the holidays. Popular gift categories like apparel, jewelry, and electronics showed notable growth during this period.
- Apparel +3.6%
- Jewelry +4%h
- Electronics +3.7%
Consumers preferred online shopping, with online sales growing by 6.7% compared to the same period in 2023. In-store sales saw an increase of 2.9% this year. Another interesting insight from the report is that online apparel sales surged by 6.7%, even higher than the category’s overall growth. This underscores a strong preference for digital browsing when shopping for clothing.
Advertise Purple clients saw exceptional growth, experiencing a 15.88% increase in affiliate-driven revenue compared to the same period in 2023. This highlights the power of
affiliate partnerships in driving traffic and sales, especially during peak shopping seasons.
Top-performing verticals this year, along with their year-over-year performance, include:
- Home & Living +19.81%
- Apparel & Fashion -0.6%
- Games & Toys +8.71%
- Education +3.16%
- Beauty +23.38%
As more data from the holiday season and Q4 emerges, these initial insights offer valuable lessons for brands looking to grow and refine their strategies. Stay tuned for more insights as we dive deeper into the overall performance and consumer trends shaping the retail landscape.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
