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As we enter the new year, it’s time to reflect on the milestones, growth, and consumer behaviors that shaped 2024. At Advertise Purple, we’re proud to share key metrics, insights, and trends that highlight the power of affiliate marketing and our role in driving client success. Let’s dive into the highlights and insights from a year that set new records in the e-commerce industry.
Affiliate marketing continues to prove its value as a growth engine for e-commerce businesses in 2024. Our clients experienced impressive growth in their affiliate programs. Affiliate-driven revenue saw a boost of 25.95% year-over-year, while clicks surged by 83.73%. These numbers highlight the effectiveness of strategic partnerships and data-driven campaign management.
Analytizing top-performing verticals offers valuable insights into consumer preferences and trends, providing a glimpse of what to expect in 2025. Understanding which industries saw the most online engagement helps marketers and brands align their strategies with evolving shopper demands. Take a look at the top five verticals in terms of revenue and clicks:
Top performing verticals by revenue:
- Home & Living
- Revenue – $117M
- Best day – November 29
- Apparel & Fashion
- $39M
- Best day – November 29 (closely followed by July 4)
- Education
- Revenue – $35M
- Best day – January 8
- Games & Toys
- Revenue – $30M
- Best day – December 2
- Travel & Hospitality
- Revenue – $27M
- Best day – December 2
Most-clicked verticals:
- Financial Services
- 50M clicks
- Best day – September 3
- Beauty
- 27M clicks
- Best day – March 11
- Education
- 16M clicks
- Best day – April 5
- Services
- 13M clicks
- Best day – July 15
- Apparel & Fashion
- 12M clicks
- Best day – May 19
Notably, Apparel & Fashion and Education were top-performers in both categories, further highlighting consumer interest in buying clothing online and engaging with virtual learning platforms.
Holidays and special events played a key role in driving e-commerce activity in 2024. Here’s a breakdown of standout dates.
Top revenue-driving days
Holidays dominated in revenue-generating days, with key shopping days driving top performance.
- November 29 (Black Friday) – $5M
- December 2 (Cyber Monday) – $4M
- November 30 – $3M
- December 1 – $2.48M
- November 28 (Thanksgiving Day) – $2.42M
Other key dates, including Memorial Day (May 27), Presidents’ Day (February 19), and Labor Day (September 2), also significantly contributed to driving online revenue. This underscores Proving the continued importance of aligning marketing strategies with holidays.
Most clicked days
- September 3 – 6.29M clicks
- September 2 (Labor Day) – 3.91M clicks
- September 4 – 2.87M clicks
- September 16 – 2.77M clicks
- September 5 – 2.39M clicks
The concentration of clicks in early September suggests heightened consumer interest during this time. Potentially tied to seasonal campaigns around Labor Day or back-to-school promotions.
The growth and successes seen in 2024 highlights the power of affiliate marketing, driven by data analytics, strategic partnerships, and timely campaigns. These insights not only highlight the milestones of the past year, but also set the stage for continued innovation and growth in the upcoming year. At Advertise Purple, we remain committed to helping our clients thrive by leveraging data and adapting to emerging trends. By aligning strategies with peak shopping period and proven consumer behaviors, we’re confident that 2025 will be another record-breaking year for e-commerce and affiliate marketing.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
