Share
Today we’re here to celebrate another huge win for Advertise Purple. We’re back again to claim our spot on the Inc. 5000 list of the fastest growing private companies for the sixth consecutive year. What a feat!
Proud is such an understatement for the excitement we feel every time our team’s dedication and diligence is awarded with a coveted distinction like making it to the upper echelons of the Inc. 5000 list. There are over 30 million privately owned businesses in the US, meaning that to make it on Inc.’s list you have to be in the top 99.9th percentile of all firms. With nearly $370M (+48% YoY) in revenue generated for our clients this past year, we continue to deliver unparalleled returns for the brands we work with by focusing on building affiliate campaigns that are empowered by performance data.
It’s an honor enough to be recognized on the Inc. 5000 for another year, but what’s truly incredible is that no other affiliate marketing company has achieved a winning streak as long as ours. With this, we’re often asked how? How have we experienced triple digit growth for the better half of the last decade? Well, we can’t give away all our secrets to success, but we can tell you this. Earlier on in our agency’s story our CEO set the precedent to devote our efforts towards long-term growth over investments with quick turn-arounds but little returns. This was our mindset when we started building our proprietary technology, Purply which took years of development to perfect. To date Purply has helped our team generate over $4B in affiliate revenue for our clients’ programs and our team relies on it for the day to day management of their accounts. Creating a technology that learns as it synthesizes performance data and outputs curated recruitment and optimization recommendations that are historically proven to perform well lets our team spend more time on their relationships with affiliates and clients which plays a huge role in our retention and expansion.
It would be naive to think a data analytics platform could create the lasting relationships our Account Managers and Growth team work passionately to achieve on its own so we’d like to dedicate the recognition of this award to our amazing team of employees. We’re lucky enough to have a close-knit group that brings enthusiasm and grit to the table each day and who get right to work helping their clients not just achieve their goals but aiming to completely blow their expectations out of the water with powerful deliverables. Like I said earlier, we like to invest in the long-haul and this goes for our employees as well. Whether it’s something like bringing a professor into the office for a seminar on professional development or if its flying a group out to Affiliate Summit East to get involved and connected with others in the affiliate industry, we strive to set each member of our team up for success as much as it is for them individually as it is for the agency and our clients.
There’s no doubt this past year has presented us with countless challenges and moments where our tactics and knowledge were tried and tested but it makes this victory that much more meaningful knowing the immense effort it took us to get here. A huge thank you to Inc. for recognizing our efforts towards delivering a superior service to our clients and achieving profitable growth in the midst of working towards that goal. An even bigger thank you to everyone who makes up Advertise Purple, this victory is all yours! With a sixth win in our pocket we’re far from finished making strides in the affiliate advertising industry. So without jinxing anything we’re going to celebrate this year with gratitude and we hope to see you same time next year for the lucky number seven!
