Posts
The 2024 Holiday Season Breaks Online Shopping Records, Per Adobe Analytics
The 2024 holiday shopping season set a new e-commerce record with Adobe reporting a total online spending reaching $241.4 billion between November 1 and December…
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Reflecting on Q4 2024 Performance and Trends
It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that…
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2024 Marked Another Exciting Year For Advertise Purple
As we say goodbye to 2024, we reflect on another exciting and monumental year for Advertise Purple. With over a decade in the industry, each…
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Early Insights & Trends Into This Year’s Holiday Shopping
Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The…
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Prepare Your E-Commerce Brand for Q1 2025
Set the foundation for a successful 2025 with a strong Q1. Taking strategic actions during January, February, and March will set your e-commerce brand up…
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The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers…
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Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce…
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Celebrating 2024 With The Advertise Purple Holiday Party
As 2024 comes to a close, we wrapped up the year with one last celebration, the annual Advertise Purple Holiday Party. It was a night…
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The Power Of TikTok Shop Shone During Cyber Week
Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving…
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Online Shopping Breaks Records During Cyber Week
The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online…
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TikTok Tips: When E-Commerce Brands Should Post
There’s always a lot of talk about the best days and times to post on social media. While it’s true that timing can influence engagement,…
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Affiliate Marketing Survey Uncovers Key Challenges And Trends
An Affiliate Summit Executive Insights Study, in collaboration with FMTC, conducted a survey to uncover affiliate marketing challenges and trends. The survey targeted a diverse…
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Early Insights Into Cyber Week 2024
November has officially kicked off the holiday shopping season, with momentum building well ahead of Cyber Week, which is from November 28 (Thanksgiving) to December…
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6 Strategies For Strengthening Brand Loyalty
In today’s digital marketplace, where there are over 26.6 million e-commerce stores globally and about half of that are in the United States alone, building…
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Strategies To Grow Your ECommerce Brand on TikTok
TikTok is no longer just an app for posting dance challenges and lipsyncing to trending sounds – it has evolved into a go-to spot for…
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Advertise Purple Named Top B2B Company For Affiliate Marketing Services
We are proud to announce that Advertise Purple has been named a Top B2B Company For Affiliate Marketing Services by Clutch for its 2024 Fall…
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Ways To Prepare Your Brand For Cyber Week 2024
Cyber Week 2024 is almost here, and with it come many opportunities for brands to reach and connect with eager shoppers. From Thanksgiving on November…
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2024 Online Holiday Shopping Forecast: What to Expect and Key Trends
Holiday shopping season is officially underway, with consumers eagerly on the lookout for competitive discounts and convenient buying options. Expected shifts in consumer behavior highlight…
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6 ways to incorporate philanthropy in the workplace
As Q4 unfolds, most companies are in the midst of their busiest time of the year. Yet, this season also serves as an important reminder…
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Advertise Purple’s Annual Halloween Celebration
We may not have been in the office on Halloween this year, but that didn’t stop us from celebrating! On October 30, we wrapped up…
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Books to Help Prepare for Affiliate Marketing in 2025
Prepare for affiliate marketing success in 2025 with these six must-read books. Each book offers fundamental principles and unique insights to help e-commerce brands thrive…
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Key Insights For Navigating the 2024 Holiday Shopping Season
As the 2024 holiday season rapidly approaches, Deloitte’s annual Holiday Retail Survey reveals expected shifts in consumer behaviors and optimism among shoppers. The survey was…
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Advertise Purple Named Levanta Premier Partner
We are thrilled to announce that Advertise Purple has been named a premier partner of Levanta, a leading affiliate marketing platform for Amazon sellers. As…
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Key Features of Bloom, Client Intelligence Dashboard
As an affiliate management agency, Advertise Purple is always working on innovative solutions to blend technology, transparency, and trust. Enter Bloom, our client intelligence dashboard…
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How Levanta Affiliate Marketing Software Drives Amazon Growth
Take your Amazon store to the next level with Levanta, an affiliate marketing software designed with sellers and affiliates in mind. Levanta was created to…
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Prime Big Deal Days 2024: Insights & Highlights
The fourth quarter of 2024 is starting off strong with the first major shopping event, Amazon’s Prime Big Deal Days which happened on October 8…
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5 Benefits of AI Chatbots for E-Commerce Brands
Chatbots have evolved beyond customer service tools, now powered by AI, they can now be utilized as essential partners for your affiliate marketing strategy. These…
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Ways To Utilize AI-Personalization In E-Commerce
The rise of AI technology has changed how brands approach customer experiences and engage with consumers in the e-commerce space. Brands can use AI-driven personalization…
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Reflecting on Q3 2024: Key Insights & Performance Metrics
We have officially entered Q4, which means it’s time to reflect on the performance and key trends we saw during Q3 2024. This period, from…
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Unlock New Opportunities With Social Commerce
As e-commerce and social media continue to be staples in daily life, platforms are offering brands a new way to engage with consumers and drive…
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Consumer Trends Shaping Online Shopping In 2025
A new year is approaching, making it important to stay ahead of emerging consumer trends and behaviors. Despite concerns around economic uncertainty and rising food…
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Prepare Your Ecommerce Brand For Success During Q4 2024
As we approach the end of the year, October 1 to December 31 present a critical period for ecommerce brands. The final quarter of 2024…
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Strategies to Maximize Your Brand’s Affiliate Marketing Efforts
Affiliate marketing has established itself as a powerful channel for brands looking to expand reach, increase sales, and build credibility. However, success in affiliate marketing…
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How We’ve Increased Client Loyalty Through Innovation and Transparency
From Q4 2020 to Q3 2024, Advertise Purple has experienced a 79% increase in the average length of time clients stay with us. In the…
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Advertise Purple Named CJ Agency of the Year Finalist
We are thrilled to announce that Advertise Purple has been named a finalist for CJ Affiliate’s 2024 Excellence Awards! Being nominated for Agency of the…
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Prepare for the End-Of-Year Shopping Surge
As we near the last quarter of 2024, it’s time to ramp up your affiliate marketing strategy and prepare your ecommerce brand for the biggest…
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Tips For Building Brand Trust & Credibility With Consumers
Trust and credibility set the foundation for an e-commerce brand poised for long-term success. Customers are becoming increasingly savvy, shifting their focus to buying from…
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The Future Of Affiliate Marketing: Key Trends To Know
Affiliate marketing continues to evolve significantly over the years, and 2024 is no exception. As digital landscapes shift and consumer behaviors change, new trends and…
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Prime Day 2024: Insights & Highlights
The month of July proved to be a significant period for online shopping and driving affiliate traffic this summer, which can be marked by two…
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Hooks to Boost Your Affiliate Marketing Efforts
In affiliate marketing, capturing and retaining the attention of your target audience is the key to success. Achieving this lies in crafting compelling hooks that…
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Affiliate Marketing Glossary: What All These Words and Acronyms Mean
Understanding the specialized terms and acronyms used in the affiliate marketing world is a key to success. Whether you’re an affiliate, advertiser, or just curious…
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Unlock the Power of Card-Linked Offers
Card-linked offers are gaining momentum as a powerful affiliate marketing strategy. A February survey by PYMNTS asked 2,108 respondents about their card-linked offers usage. It…
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Sustainable Shopping Trends: Insights and Strategies for E-Commerce Brands
In recent years, consumer behavior has shifted significantly towards more sustainable shopping practices. The demand for eco-friendly products and brands committed to sustainability is on…
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Tips For Building Strong Relationships With Affiliates
There’s a reason affiliate marketing is also known as partnership marketing, it thrives on strong relationships. As a win-win strategy, it’s nearly impossible to see…
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The Power and Importance Of Brand Guidelines In Partnership Marketing
Maintaining a consistent and recognizable brand image is crucial for long-term success. Just think about brands like Nike, Apple, and McDonald’s who you can instantly…
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Prepare Your E-Commerce Brand For Prime Day 2024
Prime Day isn’t just an Amazon event anymore. The two days of exclusive deals have morphed into an online shopping extravaganza that impacts the entire…
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Strategies To Prevent Cart Abandonment & Maximize Conversions
Cart abandonment can pose a significant challenge for e-commerce businesses and it’s not uncommon. In 2023, 70% of online shopping carts did not complete the…
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Brand Pain Points That Can Be Relieved With Affiliate Marketing
There are several challenges brands can encounter that hinder growth and profitability. From limited team resources to marketing with a constrained budget, these pain points…
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Types of Publishers For Affiliate Marketing Content Opportunities
While numerous digital marketing strategies exist to enhance brand awareness, leveraging content affiliates stands out as one of the most effective. Content affiliates are partners…
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Advertise Purple Receives 2024 SAMMY Award For Advertising Technology
Advertise Purple has received the 2024 Sales And Marketing Technology Award, being named Organization of the Year for Advertising Technology. Presented by Business Intelligence Group…
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