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The Importance of Building Trust in Your Brand
By Alex Cramer By now you’ve probably seen the video. A man sits in a white office wearing a purple, Silicon Valley power fleece and…
Read MoreHow Live Stream Shopping Will Transform Affiliate Marketing
By Alex Cramer You know what’s cooler than making a billion dollars in sales? Making a billion dollars in sales in less than a day. …
Read MoreAffiliate Spotlight: Capital One Shopping
By Alex Cramer Whether you’re buying socks or a new TV, we all want the best deal on any purchase we make. That’s why we…
Read MoreThe Biggest Mistakes Brands Make to Drive Down Their Affiliate Conversion Rate
By Alex Cramer Coffee is for closers, and at Advertise Purple, we drink a lot of coffee. Ok, really, we drink a lot of things…
Read MoreWhy Diversity Matters at Advertise Purple
We need to do more. That’s the simple truth we learned when we took the time to examine our own efforts to improve diversity, equity…
Read MoreArtificial Intelligence Leads the Way at Advertise Purple
By Alex Cramer To be good at anything, you need to work hard. But to be great at it, you need to be obsessed. It’s…
Read MoreIn House vs Agency: What’s the Best Way to Handle Your Affiliate Marketing Campaign?
By Alex Cramer “I don’t need a professional. I can do this myself,” are famous last words both for homeowners who don’t want to call…
Read MoreHow Your Brand can Benefit from the Hottest Valentine’s Day Trends
Anyone who’s ever shown up empty-handed for a Valentine’s date quickly learns that there are certain expectations that go along with America’s designated day for…
Read MoreAdvertise Purple Delivers Big for Financial Services Companies
Why do I need affiliate marketing? Admittedly, that’s a question we hear a lot from prospective clients, but it’s one that we hear the most…
Read MoreThe Importance of Affiliate Diversity in Your Program
So far, so good. You’ve launched your affiliate campaign, built strong partnerships with your affiliates and your starting to see If all of your revenue…
Read MoreAffiliate vs. Amazon Marketplace: Which one is Right for Your Brand
Why don’t I just sell on Amazon? That’s a question we hear all the time from prospective clients who want to know why they need…
Read MoreAdvertise Purple’s International Team Delivers Sales World-Wide
At Advertise Purple…we like to think big. Big, like the billions of dollars worth of sales we’ve overseen in the last decade. Big like the…
Read MoreWhy the end of 3rd Party Cookies Makes Affiliate Marketing even more Valuable
Third-party cookies are dead. Ok, to be fair, its more like they’re in the ICU with a terminal diagnosis, but the point is that in…
Read MoreUnderstand the Value of an Affiliate Network
Affiliate marketing is kind of like flying a fighter jet. It can be a lot of fun to race across the sky, but that doesn’t…
Read MoreThe Most Valuable Benefits of an Affiliate Marketing Campaign
What’s 2+2? What date is Cinco de Mayo? Does pineapple belong on pizza? The answers to some questions seem so obvious that they’re barely worth…
Read MoreThe Three Most Important Affiliate Marketing Trends for 2022
Have you ever watched an F1 race where drivers speed around turns and race down straightaways going 200 MPH and have to make life-or-death decisions…
Read MoreAdvertise Purple’s International Partnership Team Heads to Affiliate World Conference in Dubai
Between travel bans, quarantines and vaccine requirements, it’s not easy to leave a foreign country these days. Fortunately, the same isn’t true for foreign money.…
Read MoreThe Three Most Important Types of Content That Drive Sales
Confidence is key, both in life and in sales. You’ve probably never met a successful person who wasn’t confident in what they do and you…
Read MoreAdvertise Purple Doubles Down on Leadership Success
At Advertise Purple, we’re not just bragging when we say that we’re good at what we do. Our rapid growth and our inclusion on the…
Read MoreAdvertise Purple Toy Drive Delivers Hundreds of Toys for Kids in Need
After two years of Zoom cocktail hours and Gmeet hangouts, the team at Advertise Purple finally had to put on real pants. That’s right, our…
Read MoreAdPurp Case Study: How we Delivered a Massive Sales Increase for our Client
You’ve got a hot product and you want to work with an affiliate marketing agency, but you’re still not sure who can actually drive sales,…
Read MoreIn Q4, Everyday is Black Friday
Black Friday was once the Super Bowl of shopping days. A day when shoppers would skip Thanksgiving dinner with their families, so they could line…
Read MoreAdvertise Purple Breaks Black Friday and Cyber Monday Sales Records
Talk is cheap, right? You go onto any blog for any company in the world, including this one, and they’re going to tell why they’re…
Read MoreEmployee Spotlight: Selena H on Delivering Great Content for our Clients
Creating great content is essential to driving sales. As one of AdPurp’s Content Partnership Managers, Selena H. is responsible for aligning our affiliate partners with…
Read MoreBuilding a Better Company By Building a Better Community
At Advertise Purple, we care about all of the things that a good business is supposed to care about, such as sales, and delivering for…
Read MoreWhy Your Small Business Needs Affiliate Marketing
Cash. Cabbage. Moola. Dough. Green. There are a million different names for one simple truth: your business needs money to survive, and you need to…
Read MoreAdPurp Employee Spotlight: CFO Jon M talks about innovation, growth and his passion for learning
As a key member of Advertise Purple’s leadership team, CFO Jon M has helped to oversee a period of explosive growth within the company. When…
Read MoreSurge in Holiday Sales Expected to Power a Strong Q4 for Retailers
It’s the holiday season, which means that sleigh bells are ringing, and so are cash registers. While Black Friday was once considered the traditional kick-off…
Read MoreAdvertise Purple Introduces New Employee Wellness Program
Let’s be real, it’s been a tough couple of years. Covid-19 rocked all our worlds and took a major toll on our mental health in…
Read MoreHottest Affiliate Marketing Trends for Q4
It’s finally here. Q4 (or Q$ as we like to think of it), is the Super Bowl of shopping seasons. Every seller knows that when…
Read MoreAdvertise Purple Returns to Affiliate Summit West
We’re back! After two years of cancellations and virtual conferences, Affiliate Summit West is now live in Las Vegas and Advertise Purple CFO Jonathan M…
Read MoreAffiliate Spotlight: AdPurp & Men’s Journal Partnership
As you know by now, partnership marketing is all about, well, partnerships. Despite having over 130k active affiliate connections, we value spending time with and…
Read MoreAdvertise Purple Rolls Out New Family Friendly Flextime Policy
Admit it, you got used to it. Rolling out of bed five minutes before the first staff meeting and dropping into the Zoom dressed in…
Read MoreAdvertise Purple Voted OPM/Agency of the Year by Rakuten Advertising
As we gracefully, or not so gracefully, depending on your view of post-covid wreckage, make our way into the most exciting time of year for…
Read MoreBrand New AdPurp Whitepaper Reveals All Things Affiliate for Q4
It’s no surprise that the fourth quarter brings in a massive amount of revenue for brands of all kinds. I mean, you’ve got Black Friday,…
Read MoreAdPurp Named 50th Fastest-Growing Advertising Company in the U.S. for 2021 and 4x Award Recipient
Wow, what a year. What a last two years. The highs and lows of this roller coaster have Magic Mountain looking over their shoulder.
But today, we celebrate a win—a big one.
A win that keeps us in a league of our own among the growing sea of affiliate management agencies
Read MoreThe New Face of Partnership Marketing
Like my Dad used to say, “you don’t know what you don’t know, son.” I don’t think he realized his level of philosophical depth at…
Read MoreAdvertise Purple Teams Up With the Dream Center Again and Raises $2,820
The word “transformation” is a subjective one, but the amount of power that it holds is no doubt remarkable. Whether you’re talking about transforming your…
Read MoreWhat the Crumbling of Third-Party Cookies Means for Affiliate Marketing
Let’s talk about cookies. And no, I’m not referring to the sprinkle-flecked doughy delights that your local bakery sells. Although… hmm. Would an article about…
Read MoreHigh-Ticket Affiliate Marketing: How to Maximize the Value of Your Partnerships
Every day we are exposed to beautiful aesthetics in luxurious settings and high-end glamour in magazines, T.V., and social media. But, how can we break…
Read MoreHow to Create an Offer That Your Affiliates Will Want to Promote
From the very beginning, the way we kick off any partnership—whether it’s for a third-grade science project or for your affiliate program—sets the tone for…
Read MoreSEO Building Blocks, Part Two
Written by: HaleyMikel P Recently, we talked about the building blocks of SEO, but we’re not done yet. All of the bests have sequels: Star…
Read MoreAdPurp Employee Profiles: Ginny L on Being a K-Pop and Hip-Hop Dancer, the Happiness Standard in Nepal, and the Evolution of AdPurp’s Partnerships Department
Okay, it’s one of my favorite times of the month, and do you know why? Anyone? It’s… time for another AdPurp employee profile! That alone…
Read MoreCurious About How We Track Affiliate Program Performance?
Okay, I’ve got a question, and it’s not the one the title poses. We’ll get to that later, though, so sit tight! The question I’ve…
Read MoreWhy Now Is the Time to Enter Affiliate Marketing
Written by: HaleyMikel P Forms of affiliate marketing have always been integrated into business instinctually as a way to share knowledge about businesses or products,…
Read More3 Ways to Keep Your Affiliates Engaged and Happy
To say that affiliate partnerships are at the cornerstone of affiliate marketing success is a bit of an understatement. More than just a mutual agreement,…
Read MoreAffiliate Spotlight: Tiara Rea-Palmer of CouponFollow on the Growth of Coupon Sites and Personalized User Experiences
One of the things we pride ourselves on at Advertise Purple is the relationships that we have with our great affiliate partners. They’re a truly…
Read MoreThe Elephant in the Room: The Stigma of Coupon Sites
It’s no secret that the subject of coupon sites tends to raise eyebrows. I mean, let’s be real, it’s kind of the affiliate space’s proverbial…
Read MoreSEO Building Blocks: A Pocket Guide to SEO Basics
Last week was a fun one. Not only did we introduce a new team member and addition to our content team, HaleyMikel P, but we…
Read MoreMid-Year Optimization Evaluation in 3 Simple Steps
Yesterday I had the great pleasure of introducing the Advertise Purple blog to our newest Content Manager, HaleyMikel P. She got everyone acquainted with her…
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