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The Importance of Building Trust in Your Brand

By viktar / March 7, 2022

By Alex Cramer By now you’ve probably seen the video. A man sits in a white office wearing a purple, Silicon Valley power fleece and…

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How Live Stream Shopping Will Transform Affiliate Marketing

By viktar / March 2, 2022

By Alex Cramer You know what’s cooler than making a billion dollars in sales? Making a billion dollars in sales in less than a day. …

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Affiliate Spotlight: Capital One Shopping

By viktar / February 24, 2022

By Alex Cramer Whether you’re buying socks or a new TV, we all want the best deal on any purchase we make. That’s why we…

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The Biggest Mistakes Brands Make to Drive Down Their Affiliate Conversion Rate

By viktar / February 23, 2022

By Alex Cramer Coffee is for closers, and at Advertise Purple, we drink a lot of coffee. Ok, really, we drink a lot of things…

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Why Diversity Matters at Advertise Purple

By viktar / February 21, 2022

We need to do more. That’s the simple truth we learned when we took the time to examine our own efforts to improve diversity, equity…

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Artificial Intelligence Leads the Way at Advertise Purple

By viktar / February 18, 2022

By Alex Cramer To be good at anything, you need to work hard. But to be great at it, you need to be obsessed. It’s…

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In House vs Agency: What’s the Best Way to Handle Your Affiliate Marketing Campaign?

By viktar / February 17, 2022

By Alex Cramer “I don’t need a professional. I can do this myself,” are famous last words both for homeowners who don’t want to call…

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How Your Brand can Benefit from the Hottest Valentine’s Day Trends

By viktar / February 14, 2022

Anyone who’s ever shown up empty-handed for a Valentine’s date quickly learns that there are certain expectations that go along with America’s designated day for…

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Advertise Purple Delivers Big for Financial Services Companies

By viktar / February 10, 2022

Why do I need affiliate marketing? Admittedly, that’s a question we hear a lot from prospective clients, but it’s one that we hear the most…

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The Importance of Affiliate Diversity in Your Program

By viktar / February 3, 2022

So far, so good. You’ve launched your affiliate campaign, built strong partnerships with your affiliates and your starting to see If all of your revenue…

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Affiliate vs. Amazon Marketplace: Which one is Right for Your Brand

By viktar / February 2, 2022

Why don’t I just sell on Amazon? That’s a question we hear all the time from prospective clients who want to know why they need…

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Advertise Purple’s International Team Delivers Sales World-Wide

By viktar / January 31, 2022

At Advertise Purple…we like to think big. Big, like the billions of dollars worth of sales we’ve overseen in the last decade. Big like the…

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Why the end of 3rd Party Cookies Makes Affiliate Marketing even more Valuable

By viktar / January 28, 2022

Third-party cookies are dead. Ok, to be fair, its more like they’re in the ICU with a terminal diagnosis, but the point is that in…

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Understand the Value of an Affiliate Network

By viktar / January 20, 2022

Affiliate marketing is kind of like flying a fighter jet. It can be a lot of fun to race across the sky, but that doesn’t…

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The Most Valuable Benefits of an Affiliate Marketing Campaign

By viktar / January 14, 2022

What’s 2+2? What date is Cinco de Mayo? Does pineapple belong on pizza? The answers to some questions seem so obvious that they’re barely worth…

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The Three Most Important Affiliate Marketing Trends for 2022

By viktar / January 12, 2022

Have you ever watched an F1 race where drivers speed around turns and race down straightaways going 200 MPH and have to make life-or-death decisions…

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Advertise Purple’s International Partnership Team Heads to Affiliate World Conference in Dubai

By viktar / January 6, 2022

Between travel bans, quarantines and vaccine requirements, it’s not easy to leave a foreign country these days. Fortunately, the same isn’t true for foreign money.…

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The Three Most Important Types of Content That Drive Sales

By viktar / January 4, 2022

Confidence is key, both in life and in sales. You’ve probably never met a successful person who wasn’t confident in what they do and you…

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Advertise Purple Doubles Down on Leadership Success

By viktar / January 3, 2022

At Advertise Purple, we’re not just bragging when we say that we’re good at what we do. Our rapid growth and our inclusion on the…

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Advertise Purple Toy Drive Delivers Hundreds of Toys for Kids in Need

By viktar / December 21, 2021

After two years of Zoom cocktail hours and Gmeet hangouts, the team at Advertise Purple finally had to put on real pants. That’s right, our…

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AdPurp Case Study: How we Delivered a Massive Sales Increase for our Client

By viktar / December 16, 2021

You’ve got a hot product and you want to work with an affiliate marketing agency, but you’re still not sure who can actually drive sales,…

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In Q4, Everyday is Black Friday

By viktar / December 14, 2021

Black Friday was once the Super Bowl of shopping days. A day when shoppers would skip Thanksgiving dinner with their families, so they could line…

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Advertise Purple Breaks Black Friday and Cyber Monday Sales Records

By viktar / December 10, 2021

Talk is cheap, right? You go onto any blog for any company in the world, including this one, and they’re going to tell why they’re…

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Employee Spotlight: Selena H on Delivering Great Content for our Clients

By viktar / December 8, 2021

Creating great content is essential to driving sales. As one of AdPurp’s Content Partnership Managers, Selena H. is responsible for aligning our affiliate partners with…

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Building a Better Company By Building a Better Community

By viktar / December 7, 2021

At Advertise Purple, we care about all of the things that a good business is supposed to care about, such as sales, and delivering for…

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Why Your Small Business Needs Affiliate Marketing

By viktar / December 3, 2021

Cash. Cabbage. Moola. Dough. Green. There are a million different names for one simple truth: your business needs money to survive, and you need to…

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AdPurp Employee Spotlight: CFO Jon M talks about innovation, growth and his passion for learning

By viktar / December 2, 2021

As a key member of Advertise Purple’s leadership team, CFO Jon M has helped to oversee a period of explosive growth within the company. When…

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Surge in Holiday Sales Expected to Power a Strong Q4 for Retailers

By viktar / November 18, 2021

It’s the holiday season, which means that sleigh bells are ringing, and so are cash registers.  While Black Friday was once considered the traditional kick-off…

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Advertise Purple Introduces New Employee Wellness Program

By viktar / November 17, 2021

Let’s be real, it’s been a tough couple of years. Covid-19 rocked all our worlds and took a major toll on our mental health in…

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Hottest Affiliate Marketing Trends for Q4

By viktar / November 15, 2021

It’s finally here. Q4 (or Q$ as we like to think of it), is the Super Bowl of shopping seasons.  Every seller knows that when…

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Advertise Purple Returns to Affiliate Summit West

By viktar / November 12, 2021

We’re back! After two years of cancellations and virtual conferences, Affiliate Summit West is now live in Las Vegas and Advertise Purple CFO Jonathan M…

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Affiliate Spotlight: AdPurp & Men’s Journal Partnership

By viktar / November 5, 2021

As you know by now, partnership marketing is all about, well, partnerships.  Despite having over 130k active affiliate connections, we value spending time with and…

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Advertise Purple Rolls Out New Family Friendly Flextime Policy

By viktar / November 3, 2021

Admit it, you got used to it. Rolling out of bed five minutes before the first staff meeting and dropping into the Zoom dressed in…

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Advertise Purple Voted OPM/Agency of the Year by Rakuten Advertising

By viktar / October 13, 2021

As we gracefully, or not so gracefully, depending on your view of post-covid wreckage, make our way into the most exciting time of year for…

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Brand New AdPurp Whitepaper Reveals All Things Affiliate for Q4

By viktar / September 23, 2021

It’s no surprise that the fourth quarter brings in a massive amount of revenue for brands of all kinds. I mean, you’ve got Black Friday,…

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AdPurp Named 50th Fastest-Growing Advertising Company in the U.S. for 2021 and 4x Award Recipient

By viktar / August 20, 2021

Wow, what a year. What a last two years. The highs and lows of this roller coaster have Magic Mountain looking over their shoulder.

But today, we celebrate a win—a big one.

A win that keeps us in a league of our own among the growing sea of affiliate management agencies

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The New Face of Partnership Marketing

By viktar / August 13, 2021

Like my Dad used to say, “you don’t know what you don’t know, son.” I don’t think he realized his level of philosophical depth at…

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Advertise Purple Teams Up With the Dream Center Again and Raises $2,820

By viktar / August 6, 2021

The word “transformation” is a subjective one, but the amount of power that it holds is no doubt remarkable. Whether you’re talking about transforming your…

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What the Crumbling of Third-Party Cookies Means for Affiliate Marketing

By viktar / August 6, 2021

Let’s talk about cookies. And no, I’m not referring to the sprinkle-flecked doughy delights that your local bakery sells. Although… hmm. Would an article about…

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High-Ticket Affiliate Marketing: How to Maximize the Value of Your Partnerships

By viktar / July 30, 2021

Every day we are exposed to beautiful aesthetics in luxurious settings and high-end glamour in magazines, T.V., and social media. But, how can we break…

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How to Create an Offer That Your Affiliates Will Want to Promote

By viktar / July 30, 2021

From the very beginning, the way we kick off any partnership—whether it’s for a third-grade science project or for your affiliate program—sets the tone for…

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SEO Building Blocks, Part Two

By viktar / July 28, 2021

Written by: HaleyMikel P Recently, we talked about the building blocks of SEO, but we’re not done yet. All of the bests have sequels: Star…

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AdPurp Employee Profiles: Ginny L on Being a K-Pop and Hip-Hop Dancer, the Happiness Standard in Nepal, and the Evolution of AdPurp’s Partnerships Department

By viktar / July 27, 2021

Okay, it’s one of my favorite times of the month, and do you know why? Anyone? It’s… time for another AdPurp employee profile! That alone…

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Curious About How We Track Affiliate Program Performance?

By viktar / July 23, 2021

Okay, I’ve got a question, and it’s not the one the title poses. We’ll get to that later, though, so sit tight! The question I’ve…

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Why Now Is the Time to Enter Affiliate Marketing

By viktar / July 22, 2021

Written by: HaleyMikel P Forms of affiliate marketing have always been integrated into business instinctually as a way to share knowledge about businesses or products,…

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3 Ways to Keep Your Affiliates Engaged and Happy

By viktar / July 20, 2021

To say that affiliate partnerships are at the cornerstone of affiliate marketing success is a bit of an understatement. More than just a mutual agreement,…

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Affiliate Spotlight: Tiara Rea-Palmer of CouponFollow on the Growth of Coupon Sites and Personalized User Experiences

By viktar / July 15, 2021

One of the things we pride ourselves on at Advertise Purple is the relationships that we have with our great affiliate partners. They’re a truly…

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The Elephant in the Room: The Stigma of Coupon Sites

By viktar / July 15, 2021

It’s no secret that the subject of coupon sites tends to raise eyebrows. I mean, let’s be real, it’s kind of the affiliate space’s proverbial…

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SEO Building Blocks: A Pocket Guide to SEO Basics

By viktar / July 13, 2021

Last week was a fun one. Not only did we introduce a new team member and addition to our content team, HaleyMikel P, but we…

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Mid-Year Optimization Evaluation in 3 Simple Steps

By viktar / July 9, 2021

Yesterday I had the great pleasure of introducing the Advertise Purple blog to our newest Content Manager, HaleyMikel P. She got everyone acquainted with her…

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