Posts
AdPurp Profiles: HaleyMikel P on Growing Up Overseas, the Importance of a Strong Company Culture, and Cultural Cooking
Hey, hello, hi, it’s Noelani popping in for a second to say that I’m thrilled to be back with another AdPurp employee profile. That’s right,…
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What’s the Big Deal About Buy Now, Pay Later?
You’ve seen it, right? You’re shopping online for a new surfboard after living vicariously through the latest issue of Surfer Magazine and just as you’re…
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3 Ways to Shape the Customer Experience for a Post-Pandemic World
If there’s one thing we’ve learned over the last year, it’s… Wait, who am I kidding? We’ve learned a ton. Over those months of lockdowns,…
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Affiliate Spotlight: Q+A with Eddie Alberty from Shop.com, Part 2
Let’s kick this thing off with an age-old question. Is too much of anything never good? Debatable, but in this case, I think we can…
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To All the Dads That Make a Difference
Whether they’re accountants, grocery store clerks, marketing directors, bloggers, lion tamers, doctors, or CEOs, there’s one title that always presides, and that’s dad. They give…
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Ad Purp Profiles: Taylor J on What Makes a Perfect Breakfast Burrito, the Sacred Monkey Forest of Ubud, and the Power of Data-Based Optimization
With the AdPurp team making a return to the office, a lot of us are getting to meet face-to-face again. Heck, some of us are…
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Choosing the Right Affiliate Program in 4 Steps
Are you looking to earn more income from your established blog, social media platform, or website? Affiliate marketing might be your solution. By promoting a…
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10 Steps to Affiliate Marketing Success
More people are becoming affiliate marketers every day, but a polished approach is what sets the most successful marketers apart from the rest. You can…
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Creating a Successful Affiliate Commission Structure
Creating a Successful Affiliate Commission Structure If you want to make your business stand out from the crowd, you’ve probably been looking into affiliate commission…
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Are You Ready for Father’s Day and the Expected $20.1 Billion in Spending?
Father’s Day is right around the corner and there’s always a certain kind of nostalgia around this time of year. For me, personally, memories flood…
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Is WFH Really All It’s Cracked Up to Be? We’re Not So Sure…
As you might already know, over the last year and some change the Advertise Purple team has been working from home—just like countless other companies.…
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6 Ways We Can Make an Impact During Pride Month
June is a time to celebrate a lot of awesome and even iconic things. On the awesome side, we’ve got the unofficial start of summer,…
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Waging a War on Cart Abandonment
You know the feeling. It’s a Tuesday after work and you’re home waiting for the water to boil on some killer pasta that you’re about…
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Affiliate Spotlight: Q+A with Eddie Alberty from Shop.com, Part One
It’s been forever, and I mean forever, since we’ve done one of these. It’s about time. Actually, come to think of it, this is my very…
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3 Ways to Optimize Your Affiliate Program for the Start of Summer
Next Monday marks the start of something we’re all looking forward to. I’m talking sunny days, picnics, hikes, spontaneous beach trips, SPF 50, and the…
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The Role of Tech at Advertise Purple
When you hear the name “Advertise Purple,” what comes to mind? Data? Affiliates? The story behind the “Purple” in our company name? Adorable office dogs…
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The Importance of Establishing Trust in eCommerce
Let’s take a walk down memory lane. As a disclaimer, I can’t promise that no embarrassing memories will surface along the way. I kid, I…
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Graduation Season Tips for Your eCommerce Business
Every year around this time marks new beginnings. Sure, I could take this as an opportunity to wax poetic about how the blooming of trees…
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AdPurp Profiles: Emma S on Australian Lemonade, Starting a Clothing Line, and the Benefit of the Affiliate Channel
And we’re back! With another AdPurp profile, that is. That might’ve been a little too Jimmy Kimmel-esque, but I’m rolling with it. Since I’ve joined…
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How to Amplify Your Online Conversion Rates for 2021
Online window shopping—totally a thing, right? I can only speak for myself here, but I have countless items in my product wishlists on each retail…
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Back to Affiliate Marketing Basics
Sometimes we all need to go back to the basics. Whether it’s the fundamentals of cooking, astrophysics, or affiliate marketing, starting from the top can…
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Let’s Celebrate Moms Because, Well, They’re Superheroes
If there’s anyone in the world who deserves a shoutout, it’s definitely mom. Well, moms. They care for us for nine months in the womb…
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How to Raise Mental Health Awareness in 2021
We imagined doing a lot of things from 2020 to 2021. Traveling here, there, and everywhere, having backyard bonfires, signing up for that yin yoga…
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So, What Does the CEO of AdPurp Do Anyway?
A well-dressed individual makes their way downtown in a black car. They can’t keep their eyes off their notification-flooded phone. They exchange some niceties with the…
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Celebrating Earth With 5 Ways to Help
It’s sunrise. The sky is painted hues of pink, purple, orange, and blue. It’s like the color palette of an easy, sunny Saturday morning. The…
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We Weren’t Selected As a ‘Best Workplace’ by Inc. for 2021 and Here’s Why
As you can probably tell from the less than subtle headline, we didn’t get a spot on Inc.’s Magazine’s Best Workplaces 2021. Hmm… Whether you’re…
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AdPurp Profiles: Matt C on the Joys of Pre-Fatherhood, Good Steak, and Baseball Lessons
The last time I did one of these, I was having a full-blown conversation with myself. I guess it was good to know that I…
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A Round of Ap-paws for the Kitties and Pups of Ad Purp
A cold, wet nose to your feet first thing in the morning. The sound of a warm purr moving across a room as stealthy as…
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Affiliate Growth Drivers for 2021
Another growth e-commerce article? Come o-n-n-n. Can you write about anything else, Noelani? Employee updates? Ad Purp culture? Dogs? Best pho and banh mi spots…
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5 Things to Think About Before Starting An E-Commerce Business
It’s Saturday at around 11:30 am. The sun is shining, you had brunch with your friends earlier and had the best Vietnamese coffee of your…
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Hottest Trends of the 80’s, 90’s, and Now. Kidding, Just 2021’s 1st Quarter.
A little over a year ago, around this time, we were just beginning to settle into our new reality; one that no one could have…
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The Art of Work-Life Balance feat. Summer Fridays
It’s 4:45 pm. Your day was flawless. You killed that 11 am presentation, took a break at 11:45, and even had time to squeeze a…
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5 Spring Cleaning Tips to Refresh Your E-Commerce Business
Ahh, spring. After a long, cold winter with its all-too-familiar grays and browns, and one too many red cups from Starbucks, we’re ready for the…
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AdPurp Takes a Breather with Unplug Meditation
You enter your living room with nothing but a head full of thoughts and your cup of water. You ponder where to sit with your…
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We Stand in Solidarity with the AAPI Community
The Advertise Purple family expresses our deep and principled solidarity with the Asian American and Pacific Islander (AAPI) community who has, for a long time,…
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Travel Is Back, and We’re Going Up
Beep, beep, beep, beep. You groggily toss and turn a bit before you find out what’s going on with that near-inhumane noise. Oh, it’s your…
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Celebrating Two Years on Inc. 5000’s List of Fastest-Growing California Companies
You know, I have to say, this is all new to me. As I’m settling in to write this blog post with my second (ahem, fourth)…
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International Women’s Day 2021: Talking Empowerment and Leadership With A Few Women of Advertise Purple
* Not all pictured are Advertise Purple employees From Blondie to Beyoncé, Aretha Franklin to Alicia Keys, women have always been the focal point of…
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APurp Profiles: Content Coordinator Noelani on Hula, Dumplings, and NYC
“Noelani? No-lah-knee? No-ee-lay-knee? How do you say it?” If that self-dialogue resonated with you in any way, you’re not alone. Trust me. But, while I’m…
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The 2020 AdPurp Whitepaper: Changes and Trends in Affiliate Marketing and E-commerce
2020 was, to say the least, an unexpected and challenging year. With more change, discomfort, and uncertainty packed into an eight-month window than the last…
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The 2021 AdPurp Customer Survey Results Are In….
Sometimes the truth is hard to handle. My most recent difficult-to-swallow truth was the review of my ‘quarantine chic’ hairstyle. I was shooting for a…
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E-Commerce Went Bonkers in 2020, Salvaging Our Economy and Pulling in Ridiculous 44% Growth
So, you didn’t become a millionaire overnight by investing in AMC or Gamestop. Have no fear because the real future (and present) is not in…
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Want to Know How We Manage 135,509 Relationships with the Internet’s Top Performing Affiliates?
Just last week, we offered up a back-to-basics affiliate marketing definition, in the form of a blog post written in a style that a nine…
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Advertise Purple Continues COVID-19 Philanthropic Efforts, Donating $1,680 For The Laundry Truck LA
Advertise Purple has been increasingly philanthropic during the COVID-19 spread, which has affected California, and specifically our home here in Los Angeles more than in…
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MLK’s Message: Decades Later, the Fight to End Racism Rages On
Even thinking about something like racism with a timeline for its eventual demise can feel foolhardy. There’s so much that goes into the history of…
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Affiliate Marketing, Explained Like You’re 9 Years Old (Or If You Are, Hello Justin)
Affiliate marketing has become one of those topics many people think they understand because it seems pretty intuitive plus they generally want to “get” it.…
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Important Pandemic Pupdate and “Purr”-formance Review on the Dogs & Cats of AdPurp
The last we heard from the doggos and kitties of AdPurp was that they were undoubtedly thriving, towards the beginning of quarantine. Of course, that…
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AdPurp Profiles: Data Analyst Jack D on Life at Advertise Purple
I know it seems like I say this every week that we do one of these, but Jack D was long overdue for an employee…
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What Pandemic? In Spite of 2020, Holiday Season E-Commerce Delivers
It’s 2021. Can you believe it? No, seriously, we’re done with that year. The year where everything stopped. Then restarted. Then kind of stopped again.…
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No Party, No Problem: AdPurp Celebrates Holidays Virtually to (Finally) Wrap Up 2020
The holidays are here, and there’s no way Advertise Purple wasn’t going to celebrate, even given how tough this year has been. You know how…
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