Posts
Massive Omnicom-owned Agency DDB Promotes Data and Performance Marketing Pros as Global and North American CEOs
Let me provide some context for you in the form of a brief history lesson. In case you’re unaware, DDB Worldwide is a subsidiary of…
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Ad Purp’s Mentorship Program and Hiring Mid-Pandemic
It’s important to reflect on the fact that, for many, it’s a difficult time right now in our country and across the world. COVID-19 continues…
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Affiliate Spotlight: Q+A with Wickfire’s Chelseah Murphy on Resiliency of the Affiliate Channel
At Advertise Purple, we have many partnerships with great digital marketing experts across the country and even the globe. More recently, we’ve highlighted our relationships…
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Affiliate Spotlight: Case Study and Q+A with UpSellit Director of Marketing, Anthony Villegas
For the co-branded UpSellit and Advertise Purple case study, click here. When it comes to highlighting our favorite affiliates, it can be difficult to pin…
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As Luxury Goes Digital, High-end Brands Bolster E-commerce Presence
In Los Angeles County’s Beverly Hills, Rodeo Drive is a popular tourist destination, well known for the display of luxury and high-end items. Of course,…
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Affiliate Spotlight: Lauren Cooley of RetailMeNot on Back-to-school & Post-COVID Market Trends
I think we can all agree, as society slowly reopens, there is ample opportunity for our economy to kick back into gear and move us…
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7 Reasons the Affiliate Channel is Marketing’s Silver Lining in Chaotic 2020
In this frankly unbelievable year we all are living through, with marketing budgets facing cuts across the board, especially in certain industries hit harder by…
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E-Commerce Industry Insights From Top Global Markets
With COVID-19 locking down large portions of the world, we’ve seen e-commerce play a vital role. With most major countries’ infrastructures going mostly digital, there’s…
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Ad Purp Profiles: Finance & HR Manager Nicole Tyler
Nicole Tyler, long overdue for an employee profile, is Advertise Purple’s human resources lead and right-hand woman to Chief Financial Officer Jon Moisan. Her specific…
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Network Spotlight: CJ Affiliate’s Sean Longman on COVID-19 Impact + the Future of Affiliate
In the fast-moving world of affiliate marketing, if you plan to adapt and evolve along with the industry, you better establish some great relationships. We…
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9 Ad Purp New Hires Find a Home Amidst Uncertainty
Without rehashing the obvious, it’s quite clearly a strange time in our country and world right now. In the midst of the COVID-19 pandemic, civil…
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Why We Decided to Give Our Staff Juneteenth Off
The Emancipation Proclamation famously put Abraham Lincoln in the history books as one of the greatest presidents in the history of the United States. And…
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Is Working From Home Burning You Out? You’re Not Alone
Last week, we brought forth meditation and mindfulness as hope in the form of a suggestion to help maintain one’s sanity during this global pandemic.…
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Affiliate Spotlight: The Adult Man
I was recently able to connect with campaign manager William Barton from one of our favorite content affiliates, The Adult Man, to ask him a…
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Prioritizing Mental Health and Mindfulness in a Global Pandemic
Stressed out? Tired? Need a break? I think for all of us, the answer right now is a resounding “hell yes”. Let’s be honest, quarantine…
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Standing Up For What’s Right and Being the Change
At Advertise Purple, we stand with the massive number of passionate protesters in all 50 states and 20+ countries worldwide actively speaking up to make…
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How to Gain Affiliate Market Share From Amazon After Rate Cuts
A little over a month ago, it was revealed that Amazon had opened the door for others in the affiliate space, by slashing commission rates…
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Staggering Number of Brands Try Affiliate – 7 Reasons to Let Ad Purp Help You Do the Same
We’re currently hearing from affiliate networks that right now, there’s an influx of brands turning to the affiliate channel. Paraphrasing from a network partner of…
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Causes We Love: LA Family Housing
We recently shared easy ways to lend a hand in our local community of West LA and Santa Monica in this time of crisis and…
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5 Tips to Proactively Boost Average Order Values (AOV)
Even under normal circumstances, in e-commerce, average order value (AOV) is a key metric to consider. However, given the unavoidable recent public health crisis, now…
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Ad Purp PSA: Getting Tested is Easier Than You May Think
I’m going to walk you through getting set up to be tested for the coronavirus and how – from personal experience – it’s not nearly…
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Ad Purp Profiles: Account Director Manny Serfaty
It feels like years ago that one could traverse the open air, two story Santa Monica office Advertise Purple calls home without being sent home…
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As Country Slowly Reopens, 5 Verticals Poised For Big Memorial Day
I want to preface this by saying I am not suggesting there’s a world where things are completely back to normal by Memorial Day Weekend…
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5 Hot Affiliates Continuing to Perform Well in Spite of COVID-19
A few months ago, prior to coronavirus and the current lockdown state we now find ourselves in, we published a list of some affiliates who…
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Advertise Purple Selected as a ‘Best Workplace’ by Inc. for 2020
We’re genuinely thrilled to have been selected two years in a row for Inc Magazine’s National Best Workplaces list. President Kyle Mitnick on the win:…
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The Future of Travel According to a CEO in the Space
The travel and hospitality industry has been hit harder than most by COVID-19, for obvious reasons. With vacations, business trips, major conferences, festivals, events, and…
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7 Ways You Can Help the Santa Monica Community During COVID-19
Advertise Purple’s offices are located in the heart of Santa Monica, California, amongst a vibrant community of great businesses and wonderful people. Some of these…
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E-Commerce Stocks Get Coronavirus Boost
This is news you want to be careful to celebrate, but also a glimmer of hope in a time of chaos and uncertainty. And hey,…
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Ad Purp Profiles: Sr. Project Manager & Office Culture Guru, Marissa ‘Mars’ Valentino
What can I say about Marissa Valentino, better known in the office simply as ‘Mars’? She’s been with the company quite some time and has…
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What E-Commerce Might Look Like After COVID-19
Sure, it’s difficult to imagine a world where things have gone 100% “back to normal” after the past few weeks (has it been years?) of…
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Amazon’s Affiliate Rate Reductions Open Door For Competing Networks
About a week ago, e-commerce behemoth Amazon announced that they’d be slashing publisher commission rates used by their popular affiliate program. These decreases in rates…
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In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is…
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How 5G Technology Will Support a Faster, More Reliable Supply Chain
If you’re looking for good news right now, which of course you are, the Wall Street Journal just reported on the rollout of 5G technologies…
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Check-In With the ‘Cool Cats and Kittens’ of Ad Purp
Last week, which feels like 8 years ago, we checked in on the dogs of Ad Purp who have been working from home for the…
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Is Proprietary Marketing Technology Still Worth the Investment?
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed…
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Affiliate Spotlight: Jimmy Doheny on Demand.io Providing Revenue Brands Need & Simplicity Consumers Love
As we have been for weeks now, all of us are of course thinking about those affected by the Coronavirus pandemic and we are doing…
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Insight Into Managing Marketing Budgets in Uncertain Times
As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and…
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Ad Purp Profiles: Director of Analytics & Automation, Trinity Novak
We recently highlighted some of the top women at Ad Purp for International Women’s Month, and one of those women is the wonderful Trinity Novak,…
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A Necessary WFH Check-In With the Doggos of Ad Purp
There’s no doubt about it. In the United States, with COVID-19 keeping most unessential workers out of the office, there has been a difficult transitional…
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Affiliate Spotlight: A Conversation With Avery Michaelson, UCapture CEO and Climate Change Leader
As you may have noticed last week, we kicked off our new ‘Affiliate Spotlight’ segment with Marni Gusman, Director of Partnerships at esteemed partner Honey.…
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5 Ways Affiliate Marketing Can Help Support Brands in the COVID-19 Crisis
At this point, it’s become remarkably clear that we have transcended into what is an of course essential but undeniably challenging “new normal”. And what…
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Advertise Purple Partners With Lysol and the CDC to Assist Those on the Front Lines of the COVID-19 Crisis
Here at Ad Purp, we understand the value of community. Whether that’s our client base, who we care deeply about, our colleagues who we spend…
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Affiliate Spotlight: A Conversation With Marni Gusman, Director of Partnerships at Honey
Greetings, wonderful people! Hope you are all staying safe and staying home right now, making the most of a situation none of us could have…
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In Stressful Times, CBD Industry Shines
Right now, we’re seeing impressive numbers in the form of increased traffic and orders for CBD products of all kinds through the affiliate channel. According…
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Advertise Purple Lends a Hand in the Wake of COVID-19
As of today, March 18th 2020, due to the spread of the Coronavirus, we at Advertise Purple have decided to offer free affiliate management to…
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A Much Needed Break to Celebrate the Women of Ad Purp
As Coronavirus sweeps the nation and globe, we at Advertise Purple took it upon ourselves to at least attempt to add some positivity to your…
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How a Cost-per-Action Marketing Model Will Get You Through the Coronavirus Panic
Firstly, let’s go ahead and address the elephant in the room. Coronavirus (COVID-19) is worrisome for many reasons. Some health-related of course, but many people…
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Advertise Purple Selected as ‘Platinum’ Agency Partner in the Rakuten Affiliate Network
We’re thrilled to report we’ve been given top-tier ‘Platinum’ Agency Partner status by our good friends over at the Rakuten Affiliate Network. For the last…
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Coronavirus Uncertainty and Self-Quarantines to Boost E-Commerce Sales
While there are certainly many negative macro economic implications from the Coronavirus, such as major festivals and events cancelling, dips in the stock market, impact…
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5 Reasons Marketers Should Utilize Affiliate in 2020
Whether you’re a brand working with a marketing agency like ours or going it alone, there’s almost no way to create an omnipresent marketing strategy…
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