Posts
Causes We Love: In the Name of Grace
At Advertise Purple, we make sure to do our part to support organizations and causes that affect our communities. Whether that means toy drives around…
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Spring & Summer Online Shopping Trends, Including Coronavirus’ Potential Impact
I know it might feel like we already went through this for the holidays, but I’m here to report that capitalism never sleeps. Black Friday…
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Everything Merchants Must Know About the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) officially took effect January 1, and it represents the most far-reaching U.S. law giving consumers rights to know what…
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Why Being Ranked as Inc. Magazine’s 42nd Fastest-Growing Private Company in California Means So Much
Advertise Purple has won many prestigious awards throughout the years, but we’re feeling especially proud and grateful for an accolade that came across the wire…
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Affiliate Gets Alley-oop From NBA Star Kawhi Leonard, New Honey Spokesman
A few months ago, we covered PayPal’s historic $4 billion acquisition of shopping and rewards platform Honey. Well, it looks like we’re starting to see…
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Ad Purp Profiles: Senior Partnerships Manager R.J. Kashare
R.J. Kashare can be found seated right by the front door of Advertise Purple’s HQ in Santa Monica, California. His impact at the company extends…
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Lack of Transparency and Sincerity Plague Declining Influencer Space
When you think of “influencer marketing”, what’s the first thing that comes to mind? If you’re like most people, you’re probably going to immediately jump…
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6 Keys For Any Online Marketer to Conquer Valentine’s Day
People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to…
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WeWork Failed and Experts Criticized Millennial Office Culture. We Disagree.
When it comes to building a successful company your employees will want to work for, there’s a fine line between being culture-driven and doing too…
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Affiliate Agency – Boost Your Online Profits
top affiliate marketing agencies Are you looking for an affiliate marketing agency to monetize your social media marketing? A top affiliate marketing company will have…
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Ad Purp Profiles: World-class Dancer Turned Marketing Pro, Christian Henderson
We were all told to pursue our dreams when we were younger. Of course, some of us became a bit more “realistic” with our dreams…
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Pros and Cons to the 5 Main Ways to Pay Publishers
The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear…
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What We Hope to Get Out of Affiliate Summit West
Early next week (January 27-29) we’ll be sending some members of our team to Affiliate Summit West (#ASW20) in Las Vegas. In the past, we’ve…
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Results Are In: Nonstore Retail Sales in December Broke All the Records
Firstly, yes I’m aware that nonstore is not a word. However, in this case let’s use it as a proxy measure for e-commerce performance. Boosted…
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Some of the Hottest New Affiliates to Look Out For in 2020. Can They Live Up to the Hype? (Part 2)
Monday, we highlighted four of the newest and most innovative affiliates that we work with here at Advertise Purple. Today, I’d like to expand upon…
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Some of the Hottest New Affiliates to Look Out For in 2020. Can They Live Up to the Hype? (Part 1)
Coming off the heels of PayPal’s massive $4 billion acquisition of Honey in November of last year, the e-commerce microscope is justifiably aimed squarely at…
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Ad Purp Profiles: CRM Analyst Jonathan Sohn
This week, I had the pleasure of getting to know a little bit more about Jonathan Sohn, Market Research and CRM Analyst here at Advertise…
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Can Traditional Ad Agencies Handle Managing a Robust Affiliate Program?
Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette…
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7 Resolution-based Verticals Affiliates are Eying in Q1 of 2020
If you’re a better person than I am and you’ve stepped foot in a gym in 2020 already, you’ve probably come across big crowds of…
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Was It the Best Holiday Season Ever For Affiliate?
Things are really heating up in the digital sales world. And in particular, in the affiliate space. This past fourth quarter, we saw record-breaking holiday…
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Inadequate Shipping Speeds Will Be an Online Sales Deal Breaker in 2020
Gone, it seems, are the days of 7-10 day shipping seeming reasonable. Just when you thought you’d adjusted your business model to be able to…
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Global E-Commerce Continues Exponential Year Over Year Growth
Happy Holidays everyone! Unless you and your family decided not to do gifts this year, or if you weren’t celebrating the holidays this time around…
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Large Retailers Scramble to Keep Up in New Digital Sales Environment While Nimble Adaptive Companies Shine
Home Depot Inc. reported a 22% increase in online sales for its third fiscal quarter ended November 3, though it didn’t do the breakdown of…
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Why Most Publishers Believe ‘Last Click’ Shouldn’t be the Only Commerce Content Attribution Metric
Content affiliates are great, but measuring their benefit can be tricky. Affiliate marketing, in the end, is about creating new streams of revenue. When gathering…
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4 Reasons A.I. in Affiliate Marketing Management is Something to Embrace, Not Fear
At this point, it’s really pretty inevitable that artificial intelligence is primed to make its way into almost all realms of modern society. The antiquated…
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The Future of Advertising
I know, I know, it’s a bit grandiose to try to predict the future of advertising. I mean, if you were to ask any of…
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This Study’s Findings Will Make You Rethink Not Having an Affiliate Strategy
When implementing a digital marketing strategy, there are a lot of options to sift through. Just a few channels to consider are email, pay-per-click (PPC),…
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At Advertise Purple, We Don’t Sacrifice Productivity to Maintain Our Great Office Culture and it Shows
When you are constantly winning awards for your growth and business success, while also being touted as one of the best places to work in…
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Online Retailers Should Be Happy About the U.S.-Mexico-Canada Free Trade Agreement
The United States-Mexico-Canada free trade agreement (aka the USMCA) is expected to be approved by the U.S. House of Representative this year, according to Speaker…
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Why Empowering Your Employees is the Best Perk You Can Offer
At Advertise Purple, we have free lunches every Wednesday. We have numerous happy hours celebrating birthdays, anniversaries, holidays, and the like. We have great health…
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11 Ways to Stay Sane This Holiday Shopping Season
Some people get their holiday shopping done in July (read: psychopaths). But for the rest of us, December is a busy time full of advertisements.…
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The Best Last-Minute Sales Trick For Black Friday & Cyber Monday
The first recorded use of the term “Black Friday” was used not to describe crazed holiday shopping but to describe what at the time was…
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PayPal Acquires LA-Based Shopping and Rewards Platform Honey for $4B in a Big Win for Affiliate Marketing
Don’t look now, but Los Angeles is birthing some of the hottest new companies in the world right now. Most recently, Downtown LA’s Honey, a…
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Some 2020 B2B Predictions For You to Sink Your Teeth Into Heading to The New Year
Now’s the time when you might expect to see a lot of coverage about Q4 and the holiday push for brands and consumers alike. Cyber…
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How Modern Online Marketplaces Will Almost Certainly Disrupt Santa’s Business Model
Note: This is not meant to alienate people who don’t celebrate Christmas. But for you Christians and/or faux Christians, if you were born in the…
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Ad Purp Profiles: Mandy Pitera on Going the Extra Mile For Her Clients
Mandy Pitera is often one of the last people to go home in the Ad Purp office. While her work ethic is certainly admirable, it’s…
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Rakuten Just Dropped a 2019 Holiday Shopping Infographic All Merchants Need to See
Rakuten is one of the more noteworthy global brands out there, period, and as a leader in the affiliate marketing network space when they drop…
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Ad Purp Profiles: Justin Young Talks Balancing Pursuing an MBA At One of America’s Fastest Growing Companies
Today, I had the pleasure of sitting down with Sales Operations Manager and general stand up guy, Justin Young (yes, he did do standup comedy…
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Forrester Study Confirms What A Lot of Us Already Knew: Affiliate Marketing is So Hot Right Now
It’s arguable that affiliate marketing is not as widely studied or examined as many other forms of marketing, such as paid social, display, organic search,…
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The Balance of Growth and Loyalty in E-Commerce is the Hidden Key to Scaling Your Business
It may seem obvious at first that attracting new customers while retaining existing ones is essentially the end-goal of any marketing program. After all, anybody…
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Email Marketing Essentials for Affiliates & E-Commerce Businesses
Email marketing is seeing a resurgence as affiliate publishers and e-commerce managers recognize the power it still holds. The old generic email-blasts may be dead…
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Worried About Coupon and Discount Affiliate Sites Cannibalizing Sales? Here’s Why You Shouldn’t Be…
In the affiliate world, coupon and discount sites are a touchy subject and we kind of get why. One of the most common objections we…
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Why It’s a Must to Think Beyond Borders in Your E-Commerce Sales Strategy
During the Democratic presidential debate two nights ago, this idea of the fourth industrial revolution came up several times. The fourth industrial revolution is commonly…
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Advertise Purple Honored to Be Ranked 37th On Entrepreneur 360 ‘Most Entrepreneurial Companies’ List, Per Yahoo! Finance
In a recent press release picked up by Yahoo! Finance, it was reported that under the leadership of President and Founder Kyle Mitnick, Advertise Purple…
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Despite Troubling Times in the U.S., Holiday E-commerce Sales Projections Up 11%-14%
You might have thought with a volatile economy and an objectively contentious political climate that e-commerce projections for Q4 might be a bit down. You…
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Ad Purp Profiles: Matt Wong Reflects on His First Few Months
For a career-oriented young person at the beginning of their career, an overall sense of purpose and confidence in one’s ability to do their job…
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Could A.I. and Machine Learning Change the Affiliate Game?
Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of…
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Motivation Secrets For Maximizing Affiliate Performance
The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants…
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Why Did Advertise Purple Travel 5,642 Miles to Attend an Affiliate Conference in Paris?
Advertise Purple may be located in Santa Monica but the scope of our business extends much further than just California. Or even the United States,…
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Are Consumers the Only Cyber Week Winners? Not Necessarily…
We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block,…
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