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The Four Types of Influencers According to a Study By Swiss Marketing Professors
If you live in Los Angeles or New York City (or even if you just follow people who live there), you might be familiar with…
Read MoreHow Millennials Choosing to Raise Plants Over Kids and Pets is Affecting E-Commerce in the Home Improvement Space
If there’s one thing we’ve learned in the 2010s, it’s that millennials gonna millennial. Not only are we having kids and getting married later in…
Read MoreAd Purp Profiles: Taylor Kim on Opportunities For Success & Growth at Advertise Purple
Taylor Kim started at Advertise Purple in April and has been a key contributor from the jump. Working in multiple verticals as an account manager,…
Read More6 Tips For Maintaining an Effective Affiliate Marketing Strategy
Hopefully, if you’re reading this, you already have a pretty decent idea of what affiliate marketing is. After all, you clicked on a link to…
Read MoreAd Purp Profiles: Ally Winters Explains Why Affiliate is the Future of Influencer Marketing
I had the pleasure of sitting down with Ally Winters, account manager at Advertise Purple, who walked me through many different aspects of her career…
Read MoreAttention Brands: Why Black Friday and Cyber Monday Shouldn’t Be Your End-all Be-all in Q4
Whether we’re talking e-commerce or in-store foot traffic, it should be a surprise to no one familiar with how calendars work that the fourth quarter…
Read MoreAdvertise Purple’s ‘2019 Inc Best Places To Work’ Party Was Lit – Do The Kids Still Say Lit?
Here at Advertise Purple, we’ve been receiving lots of accolades recently surrounding the success of our business and the happiness of our employees. One of…
Read MoreThe 5 Best Ways To Drive Traffic To Your Website
Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you…
Read MoreAffiliate Marketing Strategies for 2019
As the digital landscape changes, affiliate marketing strategies also need to adapt to keep up with the pace. Search engine optimization, email marketing, and the…
Read MoreAdvertise Purple: Where Happy Employees Lead to Award-Winning Revenue Growth
You always hear about “work-life balance” at companies looking to attract stellar new hires. I mean, it makes sense. You want your employees to be…
Read MoreAn Argument Against ‘Buffet Logic’, For Affiliate Marketing
I have a confession. I am addicted to the $13.99 all you can eat buffet down the street from my apartment. Mind you; I use…
Read MoreA Hierarchical Breakdown of the Dogs of Ad Purp
Advertise Purple is one of Inc’s 2019 Best Places to Work in part due to the room for growth, generous perks such as unlimited PTO,…
Read MoreA Brief History of Affiliate Marketing
Being the best affiliate marketing agency doesn’t happen overnight. It takes iterating tirelessly, providing the best client service, being experts on the industry, and knowing…
Read MoreSilicon Beach and Balancing Attractive Startup Culture With Results
Los Angeles and Hollywood, of course, go hand in hand. There’s really no disputing that. One of this summer’s most star-studded blockbusters is focused on…
Read MoreAd Purp Profiles: Valerie Silva, Analyst
Valerie Silva, a marketing analyst at Advertise Purple, is a perfect example of someone who takes full ownership of her role and helps those around…
Read More6 Tips For Training Millennials
Millennials get a bad rep. For no real reason. While some employers may claim they’re hesitant to hire us, believing we’re all lazy and self-absorbed,…
Read MoreSuccessfully Measuring the ROI of Influencer Marketing
Influencer marketing is one of the hottest channels of the last few years. It’s grown into a multi-million-dollar industry and doesn’t look set to slow…
Read MoreHow Searching for the Right Marketing Affiliates Without Help Can Be Like Shopping in the World’s Most Confusing Grocery Store
Affiliate marketing described in the form of a somewhat aggressive (but accurate) analogy based on supermarkets: Imagine a massive fully-stocked supermarket without any labels in…
Read MoreWhat is an Affiliate Program? Thought You’d Never Ask…
Are you thinking about signing up to an affiliate program or running one for yourself? Affiliate marketing is one of the fastest growing digital channels…
Read MoreThe Secret to Hiring the Best Affiliate Account Managers in the Game
In order for Advertise Purple to deliver on our promise of superior affiliate management, we rely on having the best team possible. So when it…
Read MoreHow Unlimited PTO Positively Affects Employees
Offering unlimited PTO might sound like a sure-fire way for employees to abandon all work, but we’ve noticed the opposite; We find ourselves encouraging our team members to take more time off for themselves.
Read MoreAffiliate Marketing 101
Curious about affiliate marketing and how it can help build your business? You’ve come to the right place. But to understand affiliate marketing, one must…
Read More5 Reasons to Start Affiliate Marketing Right Now
Affiliate marketing is more popular than ever and only looks set to grow. It currently drives 16% of e-commerce sales, equal to email marketing and…
Read MoreAffiliate Program Management
Affiliate program management can take the time and hassle out of your partnership program. Although affiliate marketing generates a high ROI, it can also be…
Read MoreE-commerce Trends for 2019
Are you looking to get ahead of the next e-commerce trends in 2019? Understanding what’s set to grow (and what’s just a passing fad) can…
Read More5 Affiliate Marketing Trends in 2019
Are you wondering which affiliate marketing trends are set to explode this year? How will machine learning affect SEO? Or content marketing be influenced by…
Read MoreAffiliate Pro Tips: How to Make Sure Your WordPress Site is Secure
For most online business owners, security isn’t necessarily high on their list of priorities. Sure, we all know it’s important, but it’s sales and marketing…
Read MoreGreat (and Free) Affiliate Marketing Resources
Looking for free affiliate marketing resources that can help you generate more revenue? We’ve scoured the internet for the best tools, templates, and educational information…
Read More2019 New Years Resolutions for Affiliate Marketers
The new year is often a time of reflection and an ideal opportunity to make resolutions for your business. Whether it’s to start doing something…
Read MoreIn-House Affiliate Program Vs Hiring An Agency
The decision to run an in-house affiliate program can be a tough one. Weighing up the pros and cons of having a dedicated team member…
Read MoreAffiliate Marketing Companies – Driven for Results
Affiliate marketing companies leverage the most powerful concept in business: the win/win situation. Organizations only pay for the sales that are generated and affiliates receive…
Read More4 Steps to Maximize Affiliate Promotions this Holiday Season
Are you planning affiliate promotions for the coming holiday season? It’s a busy time of year for shoppers which means there’s plenty of revenue up…
Read MoreEcommerce Online Holiday Preparation 101
The last quarter of the year is by far the busiest for most online retailers. With more than 40% of revenue generated between October and…
Read MoreCharacteristics of a Successful Affiliate Manager
Affiliate marketing can be a highly effective way to generate sales for your business. But what kind of person does it take to get the…
Read More4 Ways Social Media Can Help Your Affiliate Marketing Strategy
Most businesses utilize social media to promote their brand and build relationships with potential customers. It’s a highly popular marketing channel thanks to its expansive…
Read More10 Affiliate Marketing Strategies to Boost Income from Your Blog
Are you keen to promote affiliate products but unsure where to start? Maybe you’ve already joined some programs but aren’t seeing the results you’d hoped…
Read MoreInfluencers + Affiliate Marketing = Win City
The rise of influencer marketing has been meteoric in the last few years. A recent survey found that 94% of marketers who use influencer marketing…
Read More5 Tips for Growing Your Lead Generation Business with Affiliate Marketing
If you run a lead generation business, then you may have dismissed affiliate marketing as a channel. It can seem tricky to create a successful…
Read MoreAffiliate Marketing Trends to Watch in 2018
Affiliate marketing trends can change quickly so it’s important to keep your finger on the pulse. The online space moves at lightning speed and anyone…
Read MoreLaunching an Affiliate Program? 5 Steps to Do It Right
Launching an affiliate program can skyrocket your revenue, but some businesses are reluctant to get started. Whether it’s due to lack of time, expertise, or…
Read More4 Myths About Affiliate Marketing
For many people, affiliate marketing seems to be shrouded in mystery. With so much misinformation on the internet, it can be difficult to separate fact…
Read More5 Big Mistakes Affiliate Marketers Make
Over the last nine years, we’ve worked with hundreds of different clients. Our team has seen every type of affiliate program, from large-scale enterprise setups…
Read MoreInfluencer Growth Driven by Instagram
Influencer marketing has seen rapid growth over the last 18 months and looks set to continue throughout 2018. According to research by Klear, influencer posts…
Read MoreThe 5 Best Ways To Drive Traffic To Your Website
Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you…
Read MoreAffiliate Marketing Companies – Driven for Results
Affiliate marketing companies leverage the most powerful concept in business: the win/win situation. Organizations only pay for the sales that are generated and affiliates receive…
Read MoreEcommerce Marketing Strategy (4 Major Factors for Success)
(4 Major Factors for Success) An effective ecommerce marketing strategy is essential for success. With so much online competition and increasingly high customer expectations, how…
Read MoreNegotiation Tactics to Every Marketer Should Know
Being an expert in negotiation will help you in a lot of situations in life but particularly in getting the most out of deals and…
Read MoreDIY Affiliate Program for Beginners
In 2023, affiliate publishers are one of the most lucrative marketing avenues for brands to generate revenue. Since there are all different types of affiliates…
Read MoreMorgan Stanley Projects Massive Growth in E-Commerce Markets
It’s easy to feel pessimistic these days. From our 401k’s to our crypto wallets to our politics, it feels like everything is crashing down into…
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