Posts
Outsourcing your data analytics could be the most valuable decision your company makes
POV: You’re a business owner reading this article knowing data is the best decision making resource and really good analysis should always be the guiding…
Read MorePublisher Spotlight: The Daily Beast
By Alex Cramer Credibility is at the heart of what makes affiliate marketing work because if you don’t have trust, you can’t make a sale.…
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Why Data is Crucial to Choosing the Right Affiliate Manager.
Imagine you have the world’s biggest library. Millions of different books covering every topic imaginable. You have the collective knowledge of humankind at your fingertips.…
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On March 6, 2023 Advertise Purple got a call that sent everyone’s laptops in the air and had the whole office on their feet. Inc.…
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Shopify Continues Aggressive Expansion with New Twitter Deal
By Alex Cramer It’s a strange time for economic news. Interest rates are up, unemployment is down and the stock market has taken investors on…
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Marketing has come a long way since newspapers and radio jingles. With the shift to digital, everything can be tracked and that data used to…
Read MoreDid you know there are over 8.5 billion Google searches every single day. The scope of the internet is so vast, it’s nearly impossible to…
Read MoreAdvertise Purple Scores High in Latest Employee Satisfaction Survey
It used to be easy. A decade ago, when Advertise Purple had just five employees, if you wanted to know how people felt, we could…
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Retail Spending Data Helps Drive Stock Market Rally
If you’re ever tired of being in a good mood, you should spend some time watching basic cable business shows where red-faced Wall Street pundits…
Read MorePartner Spotlight: Wickfire
By Alex Cramer On the consumer side, online shopping is usually pretty simple. You Google a product you’re interested in, view your options and then…
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Affiliate 101: Isn’t It Just Influencer Marketing?
Getting right to the point – no, no it is not. Operating an affiliate management agency, we can’t even tell you the number of clients…
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YouTube Expands E-Commerce Business with Shopify Deal
TikTok is where cool kids go to dance and Facebook is where your parents go to argue about politics, but whether you’re into video games,…
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Chatbot vs Human Resources: Driving Customer Experience
Ahh, the good ole chatbot. Always there when you need technical assistance; always a timely response. Need a link to another form? The chatbot has…
Read MoreThe announcement we’ve all been waiting for…
We’ve been collecting affiliate and campaign performance data for well over a decade and using it to our advantage to generate automated recruitment and optimization…
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The Most Important Trends in Social Commerce
By Alex Cramer It took 63 million years for cavemen to evolve into modern man but in e-commerce, sometimes it only takes a few months…
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2023 is the Year of UGC
Since the dawn of social media, people have been posting selfies and OOTDs with the hopes of recognition. Many have been successful. We call this…
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Employee Spotlight: Alex Cramer on Writing the World’s Greatest Blog
Hello and welcome! Let’s take a sledgehammer to the fourth wall and introduce you to me, your faithful blog writer. Normally, I spend my days…
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Podcast Recommendations
For all the steadfast readers who relentlessly read every post on this blog, you’ll remember last week’s book recommendation list. Don’t worry I’m not asking…
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How many affiliates can I afford?
To answer your question – it depends… the single answer to all marketing questions. Marketing strategy is always determined by the goals – which vary…
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Harnessing the Power of Product Reviews
With online shopping and social commerce, today’s consumers are orienting their purchase decisions around the collective advice of thousands of digital sources. From large publishers…
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Advertise Purple Celebrates Pride Month!
Pride Month is usually a pretty joyful time around the AdPurp offices. Our home city of Santa Monica has long been known as a welcoming…
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