Share
E-commerce has taken the world by storm in the last decade, the internet is rapidly becoming the main way we buy things. Online shopping catapulted during 2020 and we are still reaping the benefits of the digital shopping revolution. Affiliate marketing was forged through this fire and has helped prolong e-commerce growth by providing a cost-effective marketing solution for small and large businesses to operate performance based campaigns to drive conversions and sales through a network of dedicated affiliates creating content on their behalf. While every industry is taking advantage of e-commerce in one way or another, we’re going to walk through some of the most popular industries for e-commerce in 2023.
Fashion and Apparel
Fashion has been the biggest e-commerce industry since online shopping began. Right now over 500 of our clients are in fashion and apparel and in the 12 months we drove over $77 million in revenue for them. Fashion brands can work with affiliates across content, review, shopping, loyalty, really any type of affiliate, and with 85% of people do some online digging before purchasing clothes or shoes, affiliate is a match made in heaven for brands selling these products.
Entertainment
The evolution of media and technology tend to coincide, constantly pushing entertainment further into the digital arena. Most of today’s top entertainment sources are digital – streaming for TV and music, video games, social media, even books are going paperless. It’s needless to say, people are always looking to be entertained and brands that succeed in doing this are able to do so on a massive scale with an e-commerce platform.
Beauty
Makeup and skincare products is another category that people will look pretty intently into before purchasing because they want to make sure a product will work for them specifically. E-commerce platforms make the products super accessible to buy, but creating an affiliate campaign can help guide customers from the moment they first see your product to the second they hit buy, giving them the confidence they need to make the purchase.
With millions of e-commerce businesses out there it takes some effort to stand out from the crowd. Choosing the right affiliates to work with can do half the leg work for you by letting them bring the customers to you so you can focus more on what matters, product quality and strategy moving forward. And you should always be looking ahead for new ways to stay on trend and ahead of your competitors to keep building on your success.
