In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands are now turning their attention toward micro-influencers. A move that is also being driven by the rise of social commerce and live-streamed shopping events. Micro-influencers…
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Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from Cyber Week offer a glimpse into what’s to come, highlighting…
Celebrating 2024 With The Advertise Purple Holiday Party
As 2024 comes to a close, we wrapped up the year with one last celebration, the annual Advertise Purple Holiday Party. It was a night dedicated to celebrating the work we accomplished, the outstanding results we delivered for our clients,…
The Power Of TikTok Shop Shone During Cyber Week
Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving a record of $100 million in sales on Black Friday alone, tripling its performance from…
Online Shopping Breaks Records During Cyber Week
The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online shopping has broken records. According to Adobe Analytics, Cyber Week (from Thanksgiving on November 28…
