The fourth quarter of 2024 is starting off strong with the first major shopping event, Amazon’s Prime Big Deal Days which happened on October 8 and 9. While the event is hosted by Amazon, there is a noticeable ripple effect across the whole e-commerce industry, with customers also motivated to shop online outside of Amazon.…
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Reflecting on Q4 2024 Performance and Trends
It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that shaped this busy holiday season. From October 1 to December 31, this quarter consistently delivers…
2024 Marked Another Exciting Year For Advertise Purple
As we say goodbye to 2024, we reflect on another exciting and monumental year for Advertise Purple. With over a decade in the industry, each year brings new achievements, but 2024 stands out as one of the most memorable. From…
Early Insights & Trends Into This Year’s Holiday Shopping
Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The last five days alone account for 10% of all holiday spending. This season has underlined…
Prepare Your E-Commerce Brand for Q1 2025
Set the foundation for a successful 2025 with a strong Q1. Taking strategic actions during January, February, and March will set your e-commerce brand up for sustained growth throughout the rest of the year. Let’s dive into nine tips to…
