As e-commerce and social media continue to be staples in daily life, platforms are offering brands a new way to engage with consumers and drive sales. Enter social commerce – the integration of shopping experiences within social media platforms. Instead of users being redirected to external links after seeing a product or service on social…
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Prepare Your E-Commerce Brand for Q1 2025
Set the foundation for a successful 2025 with a strong Q1. Taking strategic actions during January, February, and March will set your e-commerce brand up for sustained growth throughout the rest of the year. Let’s dive into nine tips to…
The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands are now turning their attention toward micro-influencers. A move that…
Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from Cyber Week offer a glimpse into what’s to come, highlighting…
Celebrating 2024 With The Advertise Purple Holiday Party
As 2024 comes to a close, we wrapped up the year with one last celebration, the annual Advertise Purple Holiday Party. It was a night dedicated to celebrating the work we accomplished, the outstanding results we delivered for our clients,…
