An Affiliate Summit Executive Insights Study, in collaboration with FMTC, conducted a survey to uncover affiliate marketing challenges and trends. The survey targeted a diverse group of brand marketers who had existing business relationships with Affiliate Summit and FMTC. A total of 110 respondents completed the email survey, providing valuable insights to create the report…
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The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands are now turning their attention toward micro-influencers. A move that…
Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from Cyber Week offer a glimpse into what’s to come, highlighting…
Celebrating 2024 With The Advertise Purple Holiday Party
As 2024 comes to a close, we wrapped up the year with one last celebration, the annual Advertise Purple Holiday Party. It was a night dedicated to celebrating the work we accomplished, the outstanding results we delivered for our clients,…
The Power Of TikTok Shop Shone During Cyber Week
Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving a record of $100 million in sales on Black Friday alone, tripling its performance from…
