You know the feeling when your favorite TV show hits a cliffhanger and you’re left desperately refreshing your screen for updates? Yeah, the tariff saga of 2025 is pretty much the e-commerce equivalent of that—but with fewer dragons and more paperwork. Since we last explored this rollercoaster in part one, things have escalated faster than…
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Team Happiness is Our Secret Sauce: Advertise Purple’s Employee Satisfaction Hits New High!
At Advertise Purple, our team’s happiness and fulfillment aren’t just buzzwords—they’re as essential as our morning coffee (and trust us, that’s pretty essential!). To keep a pulse on how we’re doing, we turn to our employee Net Promoter Score (eNPS),…
TikTok Creator Power: The Secret to Fast Affiliate Sales Growth
Launching your TikTok Shop and onboarding creators seems straightforward—until the sales figures stall. Most brands quickly discover that generating meaningful sales through TikTok affiliates is harder than anticipated. Affiliates seem excited, your products look great, but that promising sales spike…
Tariffs, Tactics, and the Affiliate Advantage: How Smart Ecom Brands Are Navigating 2025
As of April 2025, new tariffs are reshaping the e-commerce landscape—and if you’re in affiliate marketing, this matters more than you might think. From a 25% duty on imported automobiles to a universal 10% import tariff and the end of…
Partner Profile: CreatorCore
Partner Profile: Dominick Paielli from CreatorCore on Making Creator Commerce Cool (and Profitable) At Advertise Purple, we’re all about simplifying creator monetization—because let’s face it, influencer marketing can feel like juggling flaming swords blindfolded. Having managed over 5,000 e-commerce brands…
