Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The last five days alone account for 10% of all holiday spending. This season has underlined the importance of both early-bird offers and last-minute promotions in maximizing holiday sales. The report…
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Prepare Your E-Commerce Brand for Q1 2025
Set the foundation for a successful 2025 with a strong Q1. Taking strategic actions during January, February, and March will set your e-commerce brand up for sustained growth throughout the rest of the year. Let’s dive into nine tips to…
The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands are now turning their attention toward micro-influencers. A move that…
Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from Cyber Week offer a glimpse into what’s to come, highlighting…
Celebrating 2024 With The Advertise Purple Holiday Party
As 2024 comes to a close, we wrapped up the year with one last celebration, the annual Advertise Purple Holiday Party. It was a night dedicated to celebrating the work we accomplished, the outstanding results we delivered for our clients,…
