It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that shaped this busy holiday season. From October 1 to December 31, this quarter consistently delivers strong performance due to the holidays and promotions that come with it. Let’s break down…
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2024 Marked Another Exciting Year For Advertise Purple
As we say goodbye to 2024, we reflect on another exciting and monumental year for Advertise Purple. With over a decade in the industry, each year brings new achievements, but 2024 stands out as one of the most memorable. From…
Early Insights & Trends Into This Year’s Holiday Shopping
Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The last five days alone account for 10% of all holiday spending. This season has underlined…
Prepare Your E-Commerce Brand for Q1 2025
Set the foundation for a successful 2025 with a strong Q1. Taking strategic actions during January, February, and March will set your e-commerce brand up for sustained growth throughout the rest of the year. Let’s dive into nine tips to…
The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands are now turning their attention toward micro-influencers. A move that…
