AdPurp Press
Advertise Purple Honored to Be Ranked 37th On Entrepreneur 360 ‘Most Entrepreneurial Companies’ List, Per Yahoo! Finance
In a recent press release picked up by Yahoo! Finance, it was reported that under the leadership of President and Founder Kyle Mitnick, Advertise Purple was selected by Entrepreneur.com in…
Partner Spotlight: Wickfire
By Alex Cramer On the consumer side, online shopping is usually pretty simple. You Google a product you’re interested in, view your options and then do a quick checkout when…
Outsourcing your data analytics could be the most valuable decision your company makes
POV: You’re a business owner reading this article knowing data is the best decision making resource and really good analysis should always be the guiding light for your business strategy.…
Harnessing the Power of Product Reviews
With online shopping and social commerce, today’s consumers are orienting their purchase decisions around the collective advice of thousands of digital sources. From large publishers and niche product review sites…
Chatbot vs Human Resources: Driving Customer Experience
Ahh, the good ole chatbot. Always there when you need technical assistance; always a timely response. Need a link to another form? The chatbot has your back. Redirect to a…
Negotiation Tactics to Every Marketer Should Know
Being an expert in negotiation will help you in a lot of situations in life but particularly in getting the most out of deals and partnerships. With managing thousands of…
Advertise Purple Scores High in Latest Employee Satisfaction Survey
It used to be easy. A decade ago, when Advertise Purple had just five employees, if you wanted to know how people felt, we could take the whole office out…
2023 is the Year of UGC
Since the dawn of social media, people have been posting selfies and OOTDs with the hopes of recognition. Many have been successful. We call this breed, influencers. Now more than…
How many affiliates can I afford?
To answer your question – it depends… the single answer to all marketing questions. Marketing strategy is always determined by the goals – which vary for each brand. Any agency…
Affiliate 101: Isn’t It Just Influencer Marketing?
Getting right to the point – no, no it is not. Operating an affiliate management agency, we can’t even tell you the number of clients that come to us wanting…
