AdPurp Press
Advertise Purple Scores High in Latest Employee Satisfaction Survey
It used to be easy. A decade ago, when Advertise Purple had just five employees, if you wanted to know how people felt, we could take the whole office out…
2023 is the Year of UGC
Since the dawn of social media, people have been posting selfies and OOTDs with the hopes of recognition. Many have been successful. We call this breed, influencers. Now more than…
How many affiliates can I afford?
To answer your question – it depends… the single answer to all marketing questions. Marketing strategy is always determined by the goals – which vary for each brand. Any agency…
Affiliate 101: Isn’t It Just Influencer Marketing?
Getting right to the point – no, no it is not. Operating an affiliate management agency, we can’t even tell you the number of clients that come to us wanting…
Employee Spotlight: Alex Cramer on Writing the World’s Greatest Blog
Hello and welcome! Let’s take a sledgehammer to the fourth wall and introduce you to me, your faithful blog writer. Normally, I spend my days documenting the people, events and…
Advertise Purple Celebrates Pride Month!
Pride Month is usually a pretty joyful time around the AdPurp offices. Our home city of Santa Monica has long been known as a welcoming destination for the LGBTQ community…
Morgan Stanley Projects Massive Growth in E-Commerce Markets
It’s easy to feel pessimistic these days. From our 401k’s to our crypto wallets to our politics, it feels like everything is crashing down into a negative abyss, with no…
Shopify Continues Aggressive Expansion with New Twitter Deal
By Alex Cramer It’s a strange time for economic news. Interest rates are up, unemployment is down and the stock market has taken investors on a wilder ride than anything…
The Most Important Trends in Social Commerce
By Alex Cramer It took 63 million years for cavemen to evolve into modern man but in e-commerce, sometimes it only takes a few months for the entire market to…
The announcement we’ve all been waiting for…
We’ve been collecting affiliate and campaign performance data for well over a decade and using it to our advantage to generate automated recruitment and optimization recommendations that are backed by…
