Growth Tips

The Power Of Micro-Influencers In Affiliate Marketing

December 16, 2024

In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands…

Trends That Will Shape E-commerce In 2025

December 13, 2024

As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from…

TikTok Tips: When E-Commerce Brands Should Post

December 4, 2024

There’s always a lot of talk about the best days and times to post on social media. While it’s true that timing can influence engagement, platforms like TikTok, which doesn’t…

6 Strategies For Strengthening Brand Loyalty

November 25, 2024

In today’s digital marketplace, where there are over 26.6 million e-commerce stores globally and about half of that are in the United States alone, building and maintaining brand loyalty is…

Strategies To Grow Your ECommerce Brand on TikTok

November 22, 2024

TikTok is no longer just an app for posting dance challenges and lipsyncing to trending sounds – it has evolved into a go-to spot for e-commerce brands looking to engage…

Ways To Prepare Your Brand For Cyber Week 2024

November 18, 2024

Cyber Week 2024 is almost here, and with it come many opportunities for brands to reach and connect with eager shoppers. From Thanksgiving on November 28 to Cyber Monday on…

2024 Online Holiday Shopping Forecast: What to Expect and Key Trends

November 15, 2024

Holiday shopping season is officially underway, with consumers eagerly on the lookout  for competitive discounts and convenient buying options. Expected shifts in consumer behavior highlight the importance of offering promotions,…

6 ways to incorporate philanthropy in the workplace

November 13, 2024

As Q4 unfolds, most companies are in the midst of their busiest time of the year. Yet, this season also serves as an important reminder to pause and give back.…

Books to Help Prepare for Affiliate Marketing in 2025

November 4, 2024

Prepare for affiliate marketing success in 2025 with these six must-read books. Each book offers fundamental principles and unique insights to help e-commerce brands thrive in the ever-evolving digital landscape.…

Key Insights For Navigating the 2024 Holiday Shopping Season

October 28, 2024

As the 2024 holiday season rapidly approaches, Deloitte’s annual Holiday Retail Survey reveals expected shifts in consumer behaviors and optimism among shoppers. The survey was conducted between August 30 and…

Key Features of Bloom, Client Intelligence Dashboard

October 21, 2024

As an affiliate management agency, Advertise Purple is always working on innovative solutions to blend technology, transparency, and trust. Enter Bloom, our client intelligence dashboard that was launched this summer…

How Levanta Affiliate Marketing Software Drives Amazon Growth

October 16, 2024

Take your Amazon store to the next level with Levanta, an affiliate marketing software designed with sellers and affiliates in mind. Levanta was created to connect Amazon sellers with a…