Growth Tips
Staggering Number of Brands Try Affiliate – 7 Reasons to Let Ad Purp Help You Do the Same
We’re currently hearing from affiliate networks that right now, there’s an influx of brands turning to the affiliate channel. Paraphrasing from a network partner of ours, we’ve been told in the…
Ad Purp PSA: Getting Tested is Easier Than You May Think
I’m going to walk you through getting set up to be tested for the coronavirus and how – from personal experience – it’s not nearly as difficult, scary, or time…
As Country Slowly Reopens, 5 Verticals Poised For Big Memorial Day
I want to preface this by saying I am not suggesting there’s a world where things are completely back to normal by Memorial Day Weekend – especially not across the…
7 Ways You Can Help the Santa Monica Community During COVID-19
Advertise Purple’s offices are located in the heart of Santa Monica, California, amongst a vibrant community of great businesses and wonderful people. Some of these businesses (and some of these…
E-Commerce Stocks Get Coronavirus Boost
This is news you want to be careful to celebrate, but also a glimmer of hope in a time of chaos and uncertainty. And hey, good news is much needed…
What E-Commerce Might Look Like After COVID-19
Sure, it’s difficult to imagine a world where things have gone 100% “back to normal” after the past few weeks (has it been years?) of staying home. But what we…
Amazon’s Affiliate Rate Reductions Open Door For Competing Networks
About a week ago, e-commerce behemoth Amazon announced that they’d be slashing publisher commission rates used by their popular affiliate program. These decreases in rates (which on the higher end…
How 5G Technology Will Support a Faster, More Reliable Supply Chain
If you’re looking for good news right now, which of course you are, the Wall Street Journal just reported on the rollout of 5G technologies that will soon be available…
In Stressful Times, CBD Industry Shines
Right now, we’re seeing impressive numbers in the form of increased traffic and orders for CBD products of all kinds through the affiliate channel. According to Christian Henderson, an account…
Coronavirus Uncertainty and Self-Quarantines to Boost E-Commerce Sales
While there are certainly many negative macro economic implications from the Coronavirus, such as major festivals and events cancelling, dips in the stock market, impact on global travel, and more…
Spring & Summer Online Shopping Trends, Including Coronavirus’ Potential Impact
I know it might feel like we already went through this for the holidays, but I’m here to report that capitalism never sleeps. Black Friday feels like it was just…
Everything Merchants Must Know About the California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) officially took effect January 1, and it represents the most far-reaching U.S. law giving consumers rights to know what companies know about them. While…
