Growth Tips
Global E-Commerce Continues Exponential Year Over Year Growth
Happy Holidays everyone! Unless you and your family decided not to do gifts this year, or if you weren’t celebrating the holidays this time around for some other reason, you…
Large Retailers Scramble to Keep Up in New Digital Sales Environment While Nimble Adaptive Companies Shine
Home Depot Inc. reported a 22% increase in online sales for its third fiscal quarter ended November 3, though it didn’t do the breakdown of the exact figures. However, some…
Online Retailers Should Be Happy About the U.S.-Mexico-Canada Free Trade Agreement
The United States-Mexico-Canada free trade agreement (aka the USMCA) is expected to be approved by the U.S. House of Representative this year, according to Speaker Nancy Pelosi in a statement…
11 Ways to Stay Sane This Holiday Shopping Season
Some people get their holiday shopping done in July (read: psychopaths). But for the rest of us, December is a busy time full of advertisements. Everywhere we go, brands compete…
PayPal Acquires LA-Based Shopping and Rewards Platform Honey for $4B in a Big Win for Affiliate Marketing
Don’t look now, but Los Angeles is birthing some of the hottest new companies in the world right now. Most recently, Downtown LA’s Honey, a shopping and rewards website we…
How Modern Online Marketplaces Will Almost Certainly Disrupt Santa’s Business Model
Note: This is not meant to alienate people who don’t celebrate Christmas. But for you Christians and/or faux Christians, if you were born in the ‘90s or earlier, you probably…
Forrester Study Confirms What A Lot of Us Already Knew: Affiliate Marketing is So Hot Right Now
It’s arguable that affiliate marketing is not as widely studied or examined as many other forms of marketing, such as paid social, display, organic search, PR/influencer marketing, retail advertising, or…
Despite Troubling Times in the U.S., Holiday E-commerce Sales Projections Up 11%-14%
You might have thought with a volatile economy and an objectively contentious political climate that e-commerce projections for Q4 might be a bit down. You would have thought wrong. Santa…
Why Did Advertise Purple Travel 5,642 Miles to Attend an Affiliate Conference in Paris?
Advertise Purple may be located in Santa Monica but the scope of our business extends much further than just California. Or even the United States, for that matter. We’re constantly…
The Four Types of Influencers According to a Study By Swiss Marketing Professors
If you live in Los Angeles or New York City (or even if you just follow people who live there), you might be familiar with a certain type of social…
How Millennials Choosing to Raise Plants Over Kids and Pets is Affecting E-Commerce in the Home Improvement Space
If there’s one thing we’ve learned in the 2010s, it’s that millennials gonna millennial. Not only are we having kids and getting married later in life on average; we’re also…
Advertise Purple’s ‘2019 Inc Best Places To Work’ Party Was Lit – Do The Kids Still Say Lit?
Here at Advertise Purple, we’ve been receiving lots of accolades recently surrounding the success of our business and the happiness of our employees. One of our favorites, though, is without…
