Growth Tips

5 Common Mistakes Brands Make With Self-Run Affiliate Marketing Campaign

February 21, 2024

As the affiliate marketing industry continues to grow and flourish – it’s projected to reach $40 billion by 2030 – brands are jumping at the chance to be a part…

The Role of Writing in Affiliate Marketing Success

February 12, 2024

The importance of written content in affiliate marketing can’t be overstated. In our digital world, consumers heavily rely on written words to navigate them through the funnel of online shopping.…

Create Content That Will Turn Clicks Into Sales

January 30, 2024

In today’s fast-paced and ever-changing digital landscape, creating content is even more important for capturing your target audience. The power of high-quality and eye-catching content cannot be overstated, as it…

How to Launch Your Affiliate Program and Excel at Affiliate Marketing

January 24, 2024

Affiliate marketing has become a powerful strategy for e-commerce businesses to expand their reach, increase sales, and build brand awareness. By launching an effective affiliate program, brands can leverage the…

Maximize Your Ecommerce Potential With Affiliate Marketing

January 10, 2024

Thinking about starting an affiliate program? If you own a business and sell products or services online, then the answer is yes – you should. However, there are plenty more…

The 8 Best Affiliate Programs in 2024

January 4, 2024

Identifying the best affiliate programs for your business can have a huge impact on your results. Contrary to popular belief, not all affiliate networks are created equal, so making the…

Prepare your eCommerce brand to grow in 2024

December 18, 2023

The wave of online shopping continues to surge and its momentum shows no signs of slowing down in 2024. The key to a successful year ahead in the ecommerce space…

Tis the season of giving: 5 ways to incorporate philanthropy in the workplace

December 13, 2023

While the spirit of giving often intensifies during certain seasons, at Advertise Purple, we firmly believe that giving should be a year-round commitment. Since our inception in 2012, philanthropy has…

Unlock Smarter Selling Through Affiliate Marketing

December 11, 2023

The evolution of shopping in brick-and-mortar stores to digital platforms has paved the way for new opportunities for brands and consumers to interact at a larger scale. In modern retail,…

Affiliate 101: Understanding Affiliate Classifications

July 17, 2023

Welcome back to affiliate 101! Today’s topic – all the different types of affiliates you can work with. For anyone just starting to get into affiliate marketing, don’t be wary…

How you can optimize your current affiliate program with incentives

May 8, 2023

At Advertise Purple we’ve worked with thousands of clients to build their affiliate program from the ground up. On every first call we walk them through the stages of developing…

The data analytics you should be using but probably aren’t

April 24, 2023

Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years, performance marketing has become more…