Growth Tips
Unlock Smarter Selling Through Affiliate Marketing
The evolution of shopping in brick-and-mortar stores to digital platforms has paved the way for new opportunities for brands and consumers to interact at a larger scale. In modern retail,…
Affiliate 101: Understanding Affiliate Classifications
Welcome back to affiliate 101! Today’s topic – all the different types of affiliates you can work with. For anyone just starting to get into affiliate marketing, don’t be wary…
How you can optimize your current affiliate program with incentives
At Advertise Purple we’ve worked with thousands of clients to build their affiliate program from the ground up. On every first call we walk them through the stages of developing…
The data analytics you should be using but probably aren’t
Brands are opting for performance based marketing as a cost-effective model to reach new audiences and focus on driving conversions. Over the past few years, performance marketing has become more…
How to leverage cookie data as an e-commerce brand
With e-commerce continuing to dominate the retail landscape it is more important now than ever for brands to be aware of all the data at their fingertips. The online nature…
The Best Social Listening Tools for 2023
Virtually every company should have some form of social media. That’s been the standard for a while now. Sure you can have affiliates post about you and your product, but users aren’t…
Luxury Retail Sales Remains Strong Despite Economic Turmoil
Whether they’re paying six figures for a three-minute ride in a private jet (do you think they served peanuts?) or $25,000 for a pair of sneakers that will be out…
Why Brand Personalization is Essential for Your Business Success
By Alex Cramer You walk into your neighborhood diner and the staff says hello and greets you by name. You sit down and before you can even pick up a…
Why Your Startup Needs an Affiliate Marketing Campaign
By Alex Cramer There are no easy days in the jungle. Some animals want to be king, while others just want to survive, but either way, you need to be…
The Biggest Mistakes Brands Make With Self-Run Affiliate Campaigns
By Alex Cramer Have you ever dove face-first into an empty swimming pool? What about driving your car the wrong way down a freeway with a blindfold on? Did you…
Why you Need to Optimize Your Brand for Social Commerce
By Alex Cramer Decades ago, when we listened to music on iPods (RIP to a real one) and ordered takeout over the phone, we used social media to tell people…
How to Increase Your Customer Lifetime Value
By Alex Cramer In the battle of old vs new, new pretty much always wins, right? New is fun. New is exciting. New is cutting edge and promises fresh experiences…
