Growth Tips
In Managing Accounts, Why Multiple Specialists Beat One Generalist
To be clear, there’s no perfect organizational structure that works for each and every ad agency. Depending on who your clients are, what kind of marketing methods you utilize, your…
Agency Wars: Affiliate-Only vs. Full Service – 3 Pros and Cons
But do you offer PPC management? No. Well, how about SEO? No. Web design? No. Banner creation? No. Development services? No. Air conditioning service? Let me check…um no. Seems like…
Ad Purp’s Mentorship Program and Hiring Mid-Pandemic
It’s important to reflect on the fact that, for many, it’s a difficult time right now in our country and across the world. COVID-19 continues to thwart our efforts to…
7 Reasons the Affiliate Channel is Marketing’s Silver Lining in Chaotic 2020
In this frankly unbelievable year we all are living through, with marketing budgets facing cuts across the board, especially in certain industries hit harder by COVID-19, it’s difficult to imagine…
Is Working From Home Burning You Out? You’re Not Alone
Last week, we brought forth meditation and mindfulness as hope in the form of a suggestion to help maintain one’s sanity during this global pandemic. In that same article, we…
How to Gain Affiliate Market Share From Amazon After Rate Cuts
A little over a month ago, it was revealed that Amazon had opened the door for others in the affiliate space, by slashing commission rates for their affiliate partners considerably.…
Staggering Number of Brands Try Affiliate – 7 Reasons to Let Ad Purp Help You Do the Same
We’re currently hearing from affiliate networks that right now, there’s an influx of brands turning to the affiliate channel. Paraphrasing from a network partner of ours, we’ve been told in the…
Ad Purp PSA: Getting Tested is Easier Than You May Think
I’m going to walk you through getting set up to be tested for the coronavirus and how – from personal experience – it’s not nearly as difficult, scary, or time…
As Country Slowly Reopens, 5 Verticals Poised For Big Memorial Day
I want to preface this by saying I am not suggesting there’s a world where things are completely back to normal by Memorial Day Weekend – especially not across the…
7 Ways You Can Help the Santa Monica Community During COVID-19
Advertise Purple’s offices are located in the heart of Santa Monica, California, amongst a vibrant community of great businesses and wonderful people. Some of these businesses (and some of these…
E-Commerce Stocks Get Coronavirus Boost
This is news you want to be careful to celebrate, but also a glimmer of hope in a time of chaos and uncertainty. And hey, good news is much needed…
What E-Commerce Might Look Like After COVID-19
Sure, it’s difficult to imagine a world where things have gone 100% “back to normal” after the past few weeks (has it been years?) of staying home. But what we…
