Industry Happenings
Part 2: Tariffs, Tactics, and the Affiliate Advantage – How Smart Ecom Brands Are Navigating Ecom in 2025
You know the feeling when your favorite TV show hits a cliffhanger and you’re left desperately refreshing your screen for updates? Yeah, the tariff saga of 2025 is pretty much…
Partner Profile: CreatorCore
Partner Profile: Dominick Paielli from CreatorCore on Making Creator Commerce Cool (and Profitable) At Advertise Purple, we’re all about simplifying creator monetization—because let’s face it, influencer marketing can feel like…
Top Affiliate Marketing Trends Ecommerce Brands Need to Watch in 2025
Here at Advertise Purple, we’re always geeking out over the latest affiliate marketing trends—and 2025 is already delivering some exciting stuff for ecommerce brands! Whether you’re new to the game…
The 2024 Holiday Season Breaks Online Shopping Records, Per Adobe Analytics
The 2024 holiday shopping season set a new e-commerce record with Adobe reporting a total online spending reaching $241.4 billion between November 1 and December 31, 2024. This is an…
Reflecting on Q4 2024 Performance and Trends
It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that shaped this busy holiday season.…
Early Insights & Trends Into This Year’s Holiday Shopping
Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The last five days alone account…
The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands…
Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from…
The Power Of TikTok Shop Shone During Cyber Week
Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving a record of $100 million…
Online Shopping Breaks Records During Cyber Week
The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online shopping has broken records. According…
Affiliate Marketing Survey Uncovers Key Challenges And Trends
An Affiliate Summit Executive Insights Study, in collaboration with FMTC, conducted a survey to uncover affiliate marketing challenges and trends. The survey targeted a diverse group of brand marketers who…
Early Insights Into Cyber Week 2024
November has officially kicked off the holiday shopping season, with momentum building well ahead of Cyber Week, which is from November 28 (Thanksgiving) to December 2 (Cyber Monday). Early promotions…
