Industry Happenings
The 2024 Holiday Season Breaks Online Shopping Records, Per Adobe Analytics
The 2024 holiday shopping season set a new e-commerce record with Adobe reporting a total online spending reaching $241.4 billion between November 1 and December 31, 2024. This is an…
Reflecting on Q4 2024 Performance and Trends
It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that shaped this busy holiday season.…
Early Insights & Trends Into This Year’s Holiday Shopping
Early reports from Mastercard SpendingPulse reveal that US retail sales grew by 3.8% this holiday season, which spanned from November 1 to December 24. The last five days alone account…
The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands…
Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from…
The Power Of TikTok Shop Shone During Cyber Week
Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving a record of $100 million…
Online Shopping Breaks Records During Cyber Week
The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online shopping has broken records. According…
Affiliate Marketing Survey Uncovers Key Challenges And Trends
An Affiliate Summit Executive Insights Study, in collaboration with FMTC, conducted a survey to uncover affiliate marketing challenges and trends. The survey targeted a diverse group of brand marketers who…
Early Insights Into Cyber Week 2024
November has officially kicked off the holiday shopping season, with momentum building well ahead of Cyber Week, which is from November 28 (Thanksgiving) to December 2 (Cyber Monday). Early promotions…
Ways To Prepare Your Brand For Cyber Week 2024
Cyber Week 2024 is almost here, and with it come many opportunities for brands to reach and connect with eager shoppers. From Thanksgiving on November 28 to Cyber Monday on…
2024 Online Holiday Shopping Forecast: What to Expect and Key Trends
Holiday shopping season is officially underway, with consumers eagerly on the lookout for competitive discounts and convenient buying options. Expected shifts in consumer behavior highlight the importance of offering promotions,…
Key Insights For Navigating the 2024 Holiday Shopping Season
As the 2024 holiday season rapidly approaches, Deloitte’s annual Holiday Retail Survey reveals expected shifts in consumer behaviors and optimism among shoppers. The survey was conducted between August 30 and…
