Industry Happenings
The Power Of Micro-Influencers In Affiliate Marketing
In recent years, there has been a shift in the way brands connect with their consumers, especially through affiliate marketing. While celebrity endorsements and mega-influencers once dominated the space, brands…
Trends That Will Shape E-commerce In 2025
As the new year quickly approaches, we can prepare for shifts in consumer behavior, advances in technology, and more trends that will affect the e-commerce industry in 2025. Insights from…
The Power Of TikTok Shop Shone During Cyber Week
Cyber Week 2024 marked a big milestone for TikTok Shop, solidifying its spot as a powerful channel in the e-commerce space. The platform reported driving a record of $100 million…
Online Shopping Breaks Records During Cyber Week
The most anticipated time of the year for e-commerce – Cyber Week – has officially wrapped up and the results are in. Once again, online shopping has broken records. According…
Affiliate Marketing Survey Uncovers Key Challenges And Trends
An Affiliate Summit Executive Insights Study, in collaboration with FMTC, conducted a survey to uncover affiliate marketing challenges and trends. The survey targeted a diverse group of brand marketers who…
Early Insights Into Cyber Week 2024
November has officially kicked off the holiday shopping season, with momentum building well ahead of Cyber Week, which is from November 28 (Thanksgiving) to December 2 (Cyber Monday). Early promotions…
Ways To Prepare Your Brand For Cyber Week 2024
Cyber Week 2024 is almost here, and with it come many opportunities for brands to reach and connect with eager shoppers. From Thanksgiving on November 28 to Cyber Monday on…
2024 Online Holiday Shopping Forecast: What to Expect and Key Trends
Holiday shopping season is officially underway, with consumers eagerly on the lookout for competitive discounts and convenient buying options. Expected shifts in consumer behavior highlight the importance of offering promotions,…
Key Insights For Navigating the 2024 Holiday Shopping Season
As the 2024 holiday season rapidly approaches, Deloitte’s annual Holiday Retail Survey reveals expected shifts in consumer behaviors and optimism among shoppers. The survey was conducted between August 30 and…
How Levanta Affiliate Marketing Software Drives Amazon Growth
Take your Amazon store to the next level with Levanta, an affiliate marketing software designed with sellers and affiliates in mind. Levanta was created to connect Amazon sellers with a…
Prime Big Deal Days 2024: Insights & Highlights
The fourth quarter of 2024 is starting off strong with the first major shopping event, Amazon’s Prime Big Deal Days which happened on October 8 and 9. While the event…
