Industry Happenings
Prime Day 2024: Insights & Highlights
The month of July proved to be a significant period for online shopping and driving affiliate traffic this summer, which can be marked by two events: Independence Day on July…
Unlock the Power of Card-Linked Offers
Card-linked offers are gaining momentum as a powerful affiliate marketing strategy. A February survey by PYMNTS asked 2,108 respondents about their card-linked offers usage. It found that 2 in 5…
Sustainable Shopping Trends: Insights and Strategies for E-Commerce Brands
In recent years, consumer behavior has shifted significantly towards more sustainable shopping practices. The demand for eco-friendly products and brands committed to sustainability is on the rise, and this trend…
5 Reasons to Allow Trademark Bidding by Affiliates
For many companies, allowing affiliates to bid on their trademarked keywords is a big no-no. It’s often called out in the program terms as a restricted activity that carries heavy…
Diving Into The Travel & Hospitality Vertical At Advertise Purple
With summer rapidly approaching, the peak travel season is upon us. Earlier this week, we reviewed the 2024 Travel Intelligence Report by CJ Junction and uncovered some interesting consumer travel…
Embracing the Future: How AI Revolutionizes Affiliate Marketing
Artificial Intelligence is taking over the world!!! Just kidding, it’s not. Although AI is rapidly becoming integrated into most online platforms and transforming the digital landscape. Before panicking, let’s focus…
6 Reasons E-Commerce Brands Love Affiliate Marketing
Love is in the air and the allure of affiliate marketing is on our minds. From enhanced brand visibility to driving revenue, affiliate marketing has become a staple in brand…
What is Affiliate Marketing? Definition & Guide
Curious on affiliate marketing and how can it help build your business? We used to be surprised when the first question from a lot of our future clients is “what is…
Prepare your eCommerce brand to grow in 2024
The wave of online shopping continues to surge and its momentum shows no signs of slowing down in 2024. The key to a successful year ahead in the ecommerce space…
Cyber Week 2023 smashes records as new consumer trends emerge
Black Friday and Cyber Monday came and went in a flash, exceeding projections and leaving a trail of record-breaking figures once again. As the five-day shopping frenzy of Cyber Week…
What are verticals and which ones do we work with?
While the dust settles from another record-breaking Black Friday and Cyber Monday season, one question lingers – so which business verticals had the most consumer demand? Was homewares, the long-standing…
Why Are Brands Leaning Towards Performance Marketing Over Traditional Methods?
E-commerce is still in the growth stage of development with new businesses popping up every day increasing the competition and making it ever more important to connect with your target…
