Industry Happenings
Wall Street Journal Becomes Affiliate Marketing Publisher with the “Buy Side”
By Alex Cramer In news first reported by Axios, The Wall Street Journal, one of America’s most trusted sources for news, has officially launched its own affiliate marketing website, called…
Affiliate Marketing Projected to Grow to $36.9 Billion by 2030
By Alex Cramer In September 2000, a pre-streaming era Netflix offered to sell out to Blockbuster Video for $50 million dollars. Blockbuster’s CEO laughed at the offer. Literally. He thought…
How the Pandemic Changed Affiliate Marketing Forever
By Alex Cramer Do you ever scroll back on your timeline and look at your life from before Covid? Just so you could reflect on a time when you didn’t…
Turn Facebook’s Advertising L into a Win for Your Brand
By Alex Cramer If you saw a bunch of Silicon Valley tech bros smashing their kombuchas against the ground and rage driving their Priuses at speeds upwards of 40 miles…
Advertise Purple Returns to Affiliate Summit West
We’re back! After two years of cancellations and virtual conferences, Affiliate Summit West is now live in Las Vegas and Advertise Purple CFO Jonathan M will be leading our executive…
The Elephant in the Room: The Stigma of Coupon Sites
It’s no secret that the subject of coupon sites tends to raise eyebrows. I mean, let’s be real, it’s kind of the affiliate space’s proverbial elephant in the room. I’ve…
The Role of Tech at Advertise Purple
When you hear the name “Advertise Purple,” what comes to mind? Data? Affiliates? The story behind the “Purple” in our company name? Adorable office dogs and cats? Our unassailable affinity…
Hottest Trends of the 80’s, 90’s, and Now. Kidding, Just 2021’s 1st Quarter.
A little over a year ago, around this time, we were just beginning to settle into our new reality; one that no one could have seen coming except for those…
Travel Is Back, and We’re Going Up
Beep, beep, beep, beep. You groggily toss and turn a bit before you find out what’s going on with that near-inhumane noise. Oh, it’s your fog horn-like alarm at, hmm……
The 2020 AdPurp Whitepaper: Changes and Trends in Affiliate Marketing and E-commerce
2020 was, to say the least, an unexpected and challenging year. With more change, discomfort, and uncertainty packed into an eight-month window than the last fifty-year block, I am surprised…
E-Commerce Went Bonkers in 2020, Salvaging Our Economy and Pulling in Ridiculous 44% Growth
So, you didn’t become a millionaire overnight by investing in AMC or Gamestop. Have no fear because the real future (and present) is not in #stonks; it’s clearly in e-commerce.…
MLK’s Message: Decades Later, the Fight to End Racism Rages On
Even thinking about something like racism with a timeline for its eventual demise can feel foolhardy. There’s so much that goes into the history of what got us here, and…
