Industry Happenings
Standing Up For What’s Right and Being the Change
At Advertise Purple, we stand with the massive number of passionate protesters in all 50 states and 20+ countries worldwide actively speaking up to make certain George Floyd’s senseless and…
5 Tips to Proactively Boost Average Order Values (AOV)
Even under normal circumstances, in e-commerce, average order value (AOV) is a key metric to consider. However, given the unavoidable recent public health crisis, now more than ever, we’re seeing…
In Wake of COVID-19, Firms Flock to AI Development for Value and Cost-Benefit
Here at Advertise Purple, we’ve kept it somewhat under wraps but are currently in the ‘beta’ development stage of a new A.I. platform. There is plenty of information on its…
Is Proprietary Marketing Technology Still Worth the Investment?
It was in an iPhone ad in 2009 when Apple famously coined the phrase, “there’s an app for that.” Technology, at its core, is designed to make our lives easier.…
Insight Into Managing Marketing Budgets in Uncertain Times
As a brand, ultimately one of the most important ongoing decisions to make during a difficult economic period is figuring out how to allocate and spend money. It’s simply not…
5 Ways Affiliate Marketing Can Help Support Brands in the COVID-19 Crisis
At this point, it’s become remarkably clear that we have transcended into what is an of course essential but undeniably challenging “new normal”. And what we’ve seen is inspiring, as…
How a Cost-per-Action Marketing Model Will Get You Through the Coronavirus Panic
Firstly, let’s go ahead and address the elephant in the room. Coronavirus (COVID-19) is worrisome for many reasons. Some health-related of course, but many people who’ll never fall ill to…
5 Reasons Marketers Should Utilize Affiliate in 2020
Whether you’re a brand working with a marketing agency like ours or going it alone, there’s almost no way to create an omnipresent marketing strategy without focusing on the affiliate…
6 Keys For Any Online Marketer to Conquer Valentine’s Day
People (especially single people) have certain opinions about Valentine’s Day. Some are good and some are not quite so good. But regardless, there’s little to no doubt that people are…
Affiliate Agency – Boost Your Online Profits
top affiliate marketing agencies Are you looking for an affiliate marketing agency to monetize your social media marketing? A top affiliate marketing company will have a social media marketing program.…
Pros and Cons to the 5 Main Ways to Pay Publishers
The biggest fear brands have when adding new marketing programs to their budget is that they will be overspending for only marginal benefit. We hear all the time from clients…
Can Traditional Ad Agencies Handle Managing a Robust Affiliate Program?
Look, I’ve seen Mad Men. I know traditional advertising agencies have a lot to offer. Sure, the days of mid-day happy hours and extensive cigarette breaks may be gone, but…
