Industry Happenings
Email Marketing Essentials for Affiliates & E-Commerce Businesses
Email marketing is seeing a resurgence as affiliate publishers and e-commerce managers recognize the power it still holds. The old generic email-blasts may be dead but smarter strategies are now…
Worried About Coupon and Discount Affiliate Sites Cannibalizing Sales? Here’s Why You Shouldn’t Be…
In the affiliate world, coupon and discount sites are a touchy subject and we kind of get why. One of the most common objections we come across with new clients…
Why It’s a Must to Think Beyond Borders in Your E-Commerce Sales Strategy
During the Democratic presidential debate two nights ago, this idea of the fourth industrial revolution came up several times. The fourth industrial revolution is commonly thought of as the current…
Could A.I. and Machine Learning Change the Affiliate Game?
Today let’s talk about robots in advertising. I’m not talking about a robot dressed like Don Draper smoking mechanical cigarettes, though I honestly kind of wish I was. Rather, I’m…
Motivation Secrets For Maximizing Affiliate Performance
The success of an affiliate marketing campaign is directly related to the performance of its publishing partners. Highly motivated affiliates produce better results for merchants which leads to greater sales…
Are Consumers the Only Cyber Week Winners? Not Necessarily…
We’ve all seen the outrageous news stories covering Black Friday. Complete with fights breaking out, tug-o-war battles over flatscreen TVs, lines wrapping around the block, generally horrible behavior from middle-aged…
6 Tips For Maintaining an Effective Affiliate Marketing Strategy
Hopefully, if you’re reading this, you already have a pretty decent idea of what affiliate marketing is. After all, you clicked on a link to an article published by a…
Attention Brands: Why Black Friday and Cyber Monday Shouldn’t Be Your End-all Be-all in Q4
Whether we’re talking e-commerce or in-store foot traffic, it should be a surprise to no one familiar with how calendars work that the fourth quarter is the most action-packed time…
The 5 Best Ways To Drive Traffic To Your Website
Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the…
Affiliate Marketing Strategies for 2019
As the digital landscape changes, affiliate marketing strategies also need to adapt to keep up with the pace. Search engine optimization, email marketing, and the classic product review format are…
Advertise Purple: Where Happy Employees Lead to Award-Winning Revenue Growth
You always hear about “work-life balance” at companies looking to attract stellar new hires. I mean, it makes sense. You want your employees to be smart and capable, but even…
An Argument Against ‘Buffet Logic’, For Affiliate Marketing
I have a confession. I am addicted to the $13.99 all you can eat buffet down the street from my apartment. Mind you; I use ‘buffet logic’ when reviewing the…
