Employee Spotlight: Selena H on Delivering Great Content for our Clients

Creating great content is essential to driving sales. As one of AdPurp’s Content Partnership Managers, Selena H. is responsible for aligning our affiliate partners with the content needs of our clients.

Selena took a break from her busy schedule to tell us the key to creating great content and what she loves about Advertise Purple’s strong employee culture.

Q: What are your responsibilities as a Content Partnerships Manager?

Selena: My responsibilities are to recruit affiliates that will create and post content that will best represent our clients.  I manage home + living and lifestyle-like verticals and seek opportunities to optimize existing content-affiliate relationships as well as sourcing, developing, and executing new content-affiliate relationships.

Q: What’s the key to creating great content for our clients?

Selena: It’s all about the alignment between the brand and the content creator.  Great content should arouse curiosity while being informative about the quality, benefits and purchase options of the product or service.  It’s our responsibility to make sure that we recruit affiliates with a loyal following and a healthy engagement rate.  Online content has a very long shelf life allowing blog posts and video content to be available at all times to consumers and our clients love that.

Q: What sets Advertise Purple apart from other companies you’ve worked at?

Selena: What I love about Advertise Purple is the family-like atmosphere which allows us to work cross-functionally with other departments to accomplish our goals. I love knowing that I go to any employee on any team and get the resources or support I need for a given project. I really enjoy the collaborative group effort to succeed and I think it’s the core of why we do so well.  Teamwork makes the dream work!

Q: What does it take to succeed as a team member at Advertise Purple?

Selena: You have to be committed to your job responsibilities, but it’s just as important that you have an open mind and a willingness to keep learning. Affiliate marketing changes and evolves so fast that you need to be able to adapt and change with it.  You also need to be willing to support and lift up all of your team members and know that they’ll do the same for you.

Q: What’s something you love to do outside of work.

Selena: I really enjoy family movie night.  I have teens and it’s a good way to strike up a conversation and spend quality time with them.

Q: What’s the most memorable vacation you ever took?

Selena: Waikiki Beach in Hawaii! I was completely fascinated with the turquoise waters and being able to literally swim amongst the fish! Aloha!