How We’ve Increased Client Loyalty Through Innovation and Transparency

From Q4 2020 to Q3 2024, Advertise Purple has experienced a 79% increase in the average length of time clients stay with us. In the past year alone, from Q3 2023 to Q3 2024, client tenure has grown by 16%. So, what’s driving this long-term commitment from the brands we work with? Let’s talk about the methods we implement that boost our clients’ success and motivates them to stay for the long run. 

A Team Committed To Excellence

When joining Advertise Purple, you gain access to a dedicated, multi-disciplinary team that is focused on growing your affiliate program. While your main point of contact is your account manager, there are the content, strategic partnerships, and tech support teams all working behind the scenes to support your program and ensure its success. 

Our team understands the value of staying up-to-date on the latest industry trends and developments. We continue to expand our affiliate marketing knowledge through new certification programs and attending industry conferences like Affiliate Summit West, CJU, and ThinkTank. A commitment to continuous education enables us to deliver the best strategies and insights to our clients.

Our passion for supporting brands in the affiliate marketing landscape is clear. From 2022 to 2024, our client satisfaction surged by 62%.

Eliminating the Guesswork In Strategies
Since our start in 2012, we’ve accumulated a lot of affiliate data –  like $4.2 billion in transactions and 50 million conversions worth – and growing each day. So we created Bloom, machine-learning and AI-driven technology that takes guesswork out of the equation and makes decisions that are backed by data. Bloom processes past and present information to create vetted, customized solutions that address client objectives, with their vertical and product offerings in mind. It also actively scans programs for deficiencies, automatically recommending areas for improvement to ensure that strategies are being optimized for success. With 24/7 access to Bloom’s intelligence dashboard, clients benefit from complete transparency into their program. 

Strengthening Relationships With Affiliates
Affiliate marketing success lies in the strength of partnerships. By deepening existing relationships and regularly creating new ones, Advertise Purple is able to offer unparalleled opportunities with affiliates. Attending industry conferences has allowed our team to remain at the forefront of industry trends and forge connections with other professionals. These relationships, and a successful track record, have helped our team negotiate exclusive rates and offers, securing special deals with top-tier publishers to benefit only our clients.

The content team plays a crucial role in building relationships as well. Ensuring that we are consistently securing placements with top-tier publishers and high-quality content creators. Since 2020, we have nearly doubled the number of affiliates we work with. Allowing us to offer clients a wide roster of partnership opportunities that will align with their niche, target audience, and program goals. 

Grow Your Brand With Advertise Purple
At Advertise Purple, our commitment to excellent service, cutting-edge technology, data-driven strategies, and strong relationships have been the driving force behind client tenure. The 79% increase is a testament to the value we consistently deliver and the trust we have built. Equipping our team with the latest industry knowledge and technology, ensures that our clients are receiving high-quality service and seeing results. As we continue to evolve with the affiliate marketing industry and brands’ needs, our dedication to client success remains at the core of everything we do.