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As an affiliate management agency, Advertise Purple is always working on innovative solutions to blend technology, transparency, and trust. Enter Bloom, our client intelligence dashboard that was launched this summer after years of development. This platform was designed with transparency in mind to give clients clear communication and easily accessible insights into their affiliate program. This platform offers many key features to support your affiliate marketing journey, let’s dive into them.
Program Snapshot
Open your Bloom account to the Program Snapshot, which offers an overview of your program’s key information. You get direct access to your dedicated team – account manager, account director, and other departments – making it easy to communicate. A monthly snapshot highlights KPIs used to assess the overall health of your program. It also compares your performance against industry averages, so you know where your program stands against others in the vertical. This information also drives the strategy for your program, Bloom will spot and analyze these trends and identify the best strategies for your management team to implement. Additionally, the Program Snapshot displays the number of affiliates recruited and new opportunities presented to your program in the past 30 days.
Partner Spotlight
The Partner Spotlight feature highlights the top-performing publishers that were recently added to your affiliate program by our team. Each publisher has a profile that is packed with valuable information including a company description, geographic distribution and key audience insights to ensure you’re reaching your target market. You can also uncover publisher traffic data, from the number of monthly visits to top referral channels, and social media insights. This tool offers a comprehensive view of each publisher’s potential to drive results for your brand.
Industry Insights
A powerful tool, Industry Insights offers a peek into our wealth of knowledge from over 12 years in the affiliate marketing industry and provides real-time data into how the affiliate channel is performing. See how your program stacks up against its competitors and all verticals each month, offering a clear view into market trends. You can analyze by different metrics like conversion rates, clicks, revenue, average order value, and commissions. The Industry Insights tool also highlights top revenue-driving affiliates, popular products, and industry news for each of the 23 verticals we specialize in, helping you stay ahead of the curve.
Reports
Bloom offers 24/7 access to reports that allow you to monitor the health of your program in real time. Each report has the option to change the date range, compare ranges, and sort by various KPIs, except for the KPI report which is provided by your account manager on a monthly basis. The reports are:
- Affiliate Performance: View and search how each affiliate is contributing to your program’s success each month.
- Recruited Publisher Growth: Track the performance of all affiliates that have joined your program since starting with Advertise Purple.
- Optimization Growth: Identify affiliates that are rising, underperforming, or dormant to support data-driven decisions.
- Affiliate Growth: Monitor the number of new affiliates recruited each month and their performance.
- KPI Report: View detailed metrics, comparisons, and highlights from your program each month.
Calendar
Stay organized and track important events with the Calendar tool. Each presented opportunity is added to the calendar with a detailed message, including partnership information and terms, which you can review and respond directly to. The calendar highlights important dates, like shopping holidays, and allows you to filter by events, reports, calls, and more. You can also create custom events, like product launches or flash sales, which will automatically notify your account manager to keep your program aligned with brand goals.
Messages
The Messages tool is your direct line of communication with your dedicated account team. All conversation threads are organized by open and closed, allowing you to easily track completed and ongoing opportunities. You can star important messages and search through all conversations for easy reference. Compose new message threads to share updates or ask questions. Plus, all messages from our team are sent straight to your email inbox, ensuring you are always in the loop.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
