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The new year is often a time of reflection and an ideal opportunity to make resolutions for your business. Whether it’s to start doing something new or stop an activity that isn’t delivering results, a quick review of your priorities can work wonders for your revenue. Here are 5 ideas for resolutions that affiliate marketers can use to become even more successful in 2019.
#1 – Review Your Business Plan
A sound business plan is essential to reach your goals but it’s not something that should be fixed forever. Industries change and evolve over time so it’s important that your business plan adapts accordingly. As new trends emerge and products get launched, you’ll need to ensure that your activities are staying on top of the changes. This is why it can be helpful to revisit your business plan at the start of every year and check whether any of it needs to be updated.
Start by looking back at the year that’s just gone by and identifying what went well and what can be improved. Look at your reports to find out which affiliate partnerships generated the most revenue and which types of content were the most successful. Then review your plan to ensure that your objectives are still appropriate. Do you need to adjust your strategies or tactics to improve results? Take the opportunity to question your current approach and make changes that’ll increase performance.
#2 – Try Out New Types of Content
When it comes to content, it’s easy to get stuck in a rut. Perhaps you focus on whatever comes naturally, whether that’s writing blog articles or recording video reviews. But as new types of media become popular it’s worth trying them out to see how they perform. They may provide new opportunities or expand your audience so that you can drive more visitors to convert.
According to research by the Content Marketing Institute, audiovisual content like videos, live-streaming, and webinars have seen the biggest increase in the last year. This was closely followed by written content (blogs, articles, ebooks) and images (infographics, charts, GIFs). So why not consider changing up your approach and incorporating new types of content into your marketing for 2019.
#3 – Seek Out Productive Affiliate Partnerships
At this time of year it can be helpful to step back and consider pursuing other affiliate partnerships. Are there merchants or products that would be a good fit for your audience? Are there new brands that have emerged in the last year that it’d make sense to partner with? Looking back at your analytics can help to provide insights on the direction to take for 2019.
If there are brands you’d like to work with but you can’t find details of their affiliate program, then try approaching them directly. They may be willing to work with you on a one-on-one basis or let you know when they do decide to set one up. Once you’ve partnered with some new companies it’s also worth evaluating whether you want to keep all of your old ones. If they aren’t a good fit or haven’t been paying their commissions promptly, then it may be worth ending the relationship so that you can focus on more productive ones.
#4 – Spend Time Understanding Your Audience
One of the keys to successful affiliate marketing is building a relationship with your audience. They’ll only act on your recommendations and purchase through your affiliate links if they trust your suggestions. So, it pays to spend time understanding their needs and preferences so that you can tailor your content accordingly. Run polls on social media, short online surveys, or email them directly to get insights that’ll help you plan for 2019.
#5 – Review Your Website
For most affiliate marketers, their website is their hub and the channel for all affiliate promotions. This means that it’s essential to keep it updated and ensure it’s as user-friendly as possible. Conduct a thorough review of all the content and update anything that needs it. Check that all the links direct users to the correct location and none are broken. And don’t forget to step back and make sure that your structure makes it easy for people to discover your most profitable content. This will keep your commissions on track and help with SEO too.
By following through on new year’s resolutions for your business, you can improve performance and revenue for 2019. Look back at previous successes, try new approaches, and connect with your audience to generate even better results in the coming year. By continually adapting and improving, you’ll be sure to stay ahead of the curve and keep your business moving in the right direction.
Looking for Help With Affiliate Management?
At Advertise Purple, our dedicated team of affiliate managers can help you to extend your reach and generate high-quality leads. Our affiliate management services even help you plan your holiday campaigns! We also have a network of best-in-class publishers who create engaging content that’s aligned with your strategic objectives. Contact us today by calling 866-726-4914, filling out the form below or emailing [email protected].
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