Reflecting on Q3 2024: Key Insights & Performance Metrics

We have officially entered Q4, which means it’s time to reflect on the performance and key trends we saw during Q3 2024. This period, from July 1-September 30, 2024, stood out for impressive growth in clicks and revenue, showing strong year-over-year and quarter-over-quarter momentum. Let’s break down the key metrics that shaped this period and highlight the top-performing verticals. 

Overall Performance

This quarter delivered impressive results for Advertise Purple clients. Year-over-year, clicks surged by 92.21%, while revenue increased 28.03%. Compared to the previous quarter (April 1-June 30), there was a 56.22% boost in clicks and a 7.36% rise in revenue, continuing a positive growth trend. 

Labor Day Weekend accounted for the highest click volume of the whole quarter:

• September 3: 6,275,855 clicks
• September 2: 3,895,251 clicks
• September 4: 2,853,871 clicks

In terms of revenue, September 2 (Labor Day), led the way by driving $1,532,320. Other significant revenue days this quarter happened on July 4 (Independence Day) generating $1,434,523, and July 28, which brought in $1,365,217. This data highlights the power of holidays in terms of driving traffic and sales through affiliate channels. 

Top Performing Verticals

Let’s dig deeper into individual vertical performance. Several industries stood out for their contribution to overall revenue and clicks during the quarter. 

Top verticals by revenue:

1. Home & Living
   • Revenue: $24,636,948
   • Best day: July 28, $809,821
2. Apparel & Fashion
   • Revenue: $10,994,849
   • Best day: July 4, $572,506
3. Education
   • Revenue:$8,605,946
   • Best day: August 19, $157,201
4. Travel & Hospitality
   • Revenue: $6,475,327
   • Best day: July 6, $109,139
5. Games & Toys
   • Revenue: $5,701,664
   • Best day: August 15, $92,244

The top verticals by clicks are:

1. Education
   • Clicks: 3,445,826
   • Best day: August 26, 70,476
2. Beauty
   • Clicks: 3,110,578
   • Best day: July 1, 105,017
3. Home & Living
   • Clicks: 2,807,415
   • Best day: September 9, 47,390
4. Apparel & Fashion
   • Clicks: 2,621,825
   • Best day: July 4, 44,519
5. Health & Wellness
   • Clicks: 2,614,860
   • Best day: September 24, 55,442

As expected, there is some overlap between top revenue-generating and most-clicked verticals with Home & Living, Apparel & Fashion, Education, and Beauty, driving strong performance across both metrics.

Q3 2024 was a period of growth, with summer holidays playing a key role in driving affiliate traffic and sales. As we move into the final quarter of the year, our team is well-prepared to capitalize on this momentum and continue optimizing strategies for maximum impact.

Work With Advertise Purple

With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.