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It’s a new quarter and new year! The start of 2025 brings an opportunity to reflect on Q4 2024’s performance and the key trends that shaped this busy holiday season. From October 1 to December 31, this quarter consistently delivers strong performance due to the holidays and promotions that come with it. Let’s break down the highlights, including overall performance metrics, top-performing days, and verticals that drove the most revenue.
Overall Performance
Q4 2024 delivered outstanding performance for Advertise Purple clients. Year-over-year comparisons reveal a 62.49% increase in clicks and 14.18% boost in affiliate-driven revenue. Quarter-over-quarter (July 1-September 30), clicks slightly decreased by 1.87%, while revenue grew by 37.22%.
Top Revenue Days
The following days stood out for generating impressive revenue:
- November 29 (Black Friday) – $5M
- December 2 (Cyber Monday) – $4M
- November 30 – $3M
- December 1 – $2.48M
- November 28 (Thanksgiving Day) – $2.42M
Top Click Days
High levels of consumer engagement were reflected during the top click days:
- November 29 – 505K clicks
- December 2 – 503K clicks
- October 4 – 502K clicks
- October 6 – 474K clicks
- December 9 – 463K clicks
This performance highlights the significance of holiday shopping and promotions in driving traffic and sales through the affiliate channel.
Top Performing Verticals
Verticals By Revenue
All 23 verticals we specialize in generated impressive revenue during Q4. The top five are:
- Home & Living
- Revenue – $39M
- Best day – November 29
- Apparel & Fashion
- Revenue – $8.8M
- Best day – November 29
- Games & Toys
- Revenue – $7.8M
- Best day – December 2
- Education
- Revenue – $7.4M
- Best day – December 2
- Health & Wellness
- Revenue – $7M
- Best day – November 29
Verticals By Clicks
The following verticals stood out for the amount of clicks generated during Q4.
- Home & Living
- 3.5M clicks
- Best day – November 29
- Health & Wellness
- 3.3M clicks
- Best day – October 13
- Education
- 3.2M clicks
- Best day – October 27
- Beauty
- 2.75M clicks
- Best day – November 29
- Accessories & Jewelry
- 2.7M clicks
- Best day – December 5
As expected, there is some overlap between top revenue-generating and most-clicked verticals. Home & living, education, and health & wellness drove strong performance across both metrics.
Q4 marked another period of growth for Advertise Purple clients, with the holiday season playing a role in driving affiliate traffic and sales. As we enter the new year, our team is well-positioned and excited to build on this momentum. With the new year and quarter comes exciting opportunities to continue driving excellent results for our client’s affiliate marketing programs.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
