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TikTok is no longer just an app for posting dance challenges and lipsyncing to trending sounds – it has evolved into a go-to spot for e-commerce brands looking to engage with their target audience, drive traffic, and boost sales all in one place. With TikTok alone experiencing a 108.9% year-over-year increase in social media referral traffic, it’s clear that this platform is a powerful tool for e-commerce brands. Let’s dive into some strategies to maximize your presence on TikTok and grow your e-commerce brand through the platform.
1. Create Engaging Content
The golden rule of TikTok (and social media in general) – make engaging content. When your posts resonate, people will follow and engage with your brand. Follow at least one of the three pillars of content creation to stand out: entertainment, education, inspiration. One thing is for sure, all social media audiences enjoy being amused, learning new facts or skills, and feeling motivated. Engaging content isn’t just about the number of views, it’s about creating a connection that will turn scrollers into followers.
2. Follow A Schedule
Posting regularly will help your account maintain engagement and continue to grow. Develop a content calendar that is aligned with your target audience, and works for your brand, and stick to it. Consistency builds trust and encourages your audience to keep checking in. However, keep in mind that it’s important to prioritize quality over quantity. Ensure you aren’t sacrificing quality of content to keep up with a schedule. Posts that feel rushed or off-brand can have the opposite effect in building your TikTok audience.
3. Participate In Trends
TikTok trends come and go but are powerful while they are around. Participating in viral sounds, challenges, or creative formats can help boost reach, visibility, and engagement. Make sure to act fast and adapt the trend to align with your brand to resonate with your audience. However, not all trending audio is available to TikTok Business accounts, so make sure to check the music library before getting started.
4. Cross Promote On Other Platforms
Growing your TikTok doesn’t just happen on TikTok itself. Leverage other platforms to help expand your reach. Some effective ways to do this are adding a TikTok link to other social media accounts like an Instagram bio, embedding TikTok videos onto your website, including links to posts in marketing emails, or featuring your profile in other promotional materials like blog posts or digital collateral. By integrating your TikTok account outside of the app, you can attract new audiences and maximize your brand’s visibility.
5. Run TikTok Ads
TikTok ads can significantly help enhance visibility and grow your audience. Paid campaigns allow you to target specific demographics, ensuring you are reaching your brand’s target audience. Consider allocating a portion of your budget to running paid ads, the investment will pay off.
6. Partner With Affiliates
Collaborating with TikTok influencers, creators, and affiliates is an effective strategy for tapping into new audiences and expanding your reach. These partnerships bring in new perspectives and followers who trust their recommendations, resulting in loyal new audiences. This year, social media affiliates had a 10x higher conversion rate than other marketing channels. When planning a partnership, look for affiliates who align with your brand, create high-quality content, and have an engaged following for maximized success.
Work With Advertise Purple
Advertise Purple leads in leveraging TikTok’s vast user base, having generated over $550 million in social commerce for e-commerce brands. Content Studio, an internal division composed of data scientists and social media experts, creates high-conversion user-generated content using a network of over 2,000 elite influencers. By leveraging Advertise Purple’s new services, brands can optimize their TikTok Shop Affiliate campaigns and achieve remarkable results.
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
