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If you’re in the ecommerce game then you’re familiar with the success and challenges it brings. Building a business, getting a product or service ready, creating a brand, and making a website just right takes a lot of time and effort. Then to make sales, visitors need to visit your website and complete the checkout process – which is sometimes easier said than done. Let’s talk about some key ways to make sure your website is getting the traffic it deserves, and clicks are turning into sales.
#1 SEO Optimization
Search Engine Optimization (SEO) isn’t just a buzzword you’ve heard a million times, it’s the backbone of your online visibility. AKA Google’s best friend and your key to organically reaching customers. SEO involves optimizing your website content and structure to rank higher on search engines. Invest time in keyword research, on-page optimization, and creating content that is relevant and high-quality to enhance your website’s visibility.
#2 Retarget Visitors
You probably get visitors who leave your website without making a purchase – don’t worry, you can get them to come back. Retargeting is a powerful technique that uses cookies or trackers to reconnect with these visitors by displaying your advertisement banner to them. This gentle reminder often prompts them to return and complete their purchase.
#3 Offline Integration
This one might sound a bit counterintuitive, but stay with me. Brick-and-mortar stores can leverage their physical presence to drive online traffic. Display QR codes linked to your website where customers will see them, like the checkout counter, dressing room, or front door. This converts customers into online shoppers as well which can keep them coming back.
#4 Email Marketing
Get your website delivered right into customers’ inboxes. Create compelling emails with strong call-to-action buttons that will lead them to your website. Make sure to find the balance between spamming their inbox and providing useful information, to avoid unsubscribers. Email campaigns can serve as friendly reminders about your business’ existence and offerings.
#5 Improve Website Performance
A well-designed website isn’t just about its looks, it needs to offer a seamless user experience as well. Some details to keep an eye out for are page loading times, mobile responsiveness, and user friendliness. A positive website experience nudges visitors to stay longer and explore further, increasing the likelihood of them making a purchase and becoming a turning customer.
#6 Leverage Social Media Platforms
Social media channels are more than just posting platforms, they can be powerful tools for driving traffic. Share engaging content, interact with your audience, and include links to guide your followers to your website.
#7 Partnership Marketing
Collaborate with other businesses or individuals whose audience aligns with your product or service. This can be cross-promotion, co-creation, or joint campaigns. By tapping into their audiences, you expand your reach and attract potential new customers. Make sure your content includes eye-catching visuals, clear messaging, and a link to seamlessly navigate users to you.
Driving traffic to your websites can require various approaches, combining strategies, getting creative, and being consistent – the outcome is well worth it. Ready to boost your ecommerce sales? Reach out to the Advertise Purple team to get started on your affiliate marketing journey.
