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With summer rapidly approaching, the peak travel season is upon us. Earlier this week, we reviewed the 2024 Travel Intelligence Report by CJ Junction and uncovered some interesting consumer travel patterns from 2020-2023. Now, let’s get more personal and take a closer look into the Travel & Hospitality Vertical at Advertise Purple during the same period.
Affiliate-Driven Revenue in Travel & Hospitality
The Travel & Hospitality Vertical has experienced substantial growth in affiliate-driven revenue since 2020. From 2020 to 2023, there has been a remarkable 196% increase in affiliate-driven revenue. Year-over-year (YOY) revenue saw a notable 25.5% increase from 2022 to 2023. This momentum is expected to continue throughout 2024.
- 2020 affiliate revenue – $9,333,963
- 2021 affiliate revenue – $9,645,834
- 2022 affiliate revenue – $22,018,483
- 2023 affiliate revenue – $27,651,892
Vertical Performance in 2023 & 2024
The Travel & Hospitality Vertical was the sixth-most successful vertical in 2023 among the 23 industries we work with, generating $27,651,765 in affiliate revenue. It came behind Home & Living, Apparel & Fashion, Sports & Outdoors, Education, and Health & Wellness.
So far, 2024 is shaping up to be another promising year for the Travel & Hospitality Vertical. Comparing Q1 (January-March) of 2023 to the same period in 2024, revenue is up by 11.57%, and average order value (AOV) has surged by +55.48%.
As we look forward to the rest of 2024, we anticipate continued growth and success in the Travel & Hospitality Vertical, driven by the strong performance of our top affiliates and the ongoing demand for travel and hospitality services.
Looking for Help to Leverage Affiliate Marketing? Work With Advertise Purple.
If you are interested in exploring affiliate marketing for your brand, our experienced team is here to guide you. We specialize in creating successful partnerships that drive conversions, increase visibility, and maximize ROI for brand-new affiliate programs and existing campaigns. Contact our team to discover how affiliate marketing can elevate your brand’s digital presence and sales performance.
