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Understanding where your brand and affiliate program stand in relation to others is essential to long-term growth. This is where vertical benchmarking comes in and proves to be an invaluable resource. It offers a comprehensive way to evaluate program performance and uncover growth opportunities, helping brands navigate their affiliate marketing programs for sustained e-commerce success.
Vertical benchmarking involves assessing an affiliate program’s performance against industry standards within a specific vertical or across the entire channel. This process helps brands measure the health of their program and identify areas of improvements. Analyzing metrics like conversion rates, average order value, and affiliate performance helps provide a clear picture of how a program stacks up against direct competitors.
This practice reveals deeper insights into how specific strategies, affiliate partnerships, or promotional tactics are performing relative to others. For example, a brand may notice that its conversion rates are below the industry average. This can signal a need to optimize landing pages or refine the buying journey. On the other hand, an above-average conversion rate can indicate an optimized user experience or effective partnership alignment. By comparing performance metrics to industry averages, brands can identify both weaknesses that need to be addressed and strengths to build on.
Benchmarking can also highlight trends within a vertical, like seasonal shifts in market demand or a rising popularity of certain types of affiliates. With this knowledge, brands can align their strategies to meet consumer behavior and stay ahead of the curve.
Our client intelligence dashboard, Bloom, takes vertical benchmarking to the next level by delivering insights into 23 verticals and providing custom program recommendations. Access key performance indicators, identify top-performing affiliates, explore popular products, and stay informed about the latest news for each industry. Beyond just presenting data, Bloom also spots and analyzes trends to offer actionable recommendations to enhance program performance. Using this exclusive information, brands and their account management teams can identify opportunities for growth, refine strategies, and gain a competitive edge.
Overall, benchmarking data informs better decision-making. Comparing a program to industry averages reveals which actionable steps to take for success. Whether it’s expanding an affiliate network, refining product offerings, or optimizing promotional campaigns. These insights are key to strategic planning and nurturing a long-lasting affiliate program.
Work With Advertise Purple
With over a decade of experience, Advertise Purple has generated $4.6B in affiliate revenue for more than 5,000 brands across 23 verticals, establishing its spot as a leader in partnership marketing management. Combining extensive experience with exclusive proprietary affiliate partnership technology Bloom, Advertise Purple delivers award-winning affiliate program management for Enterprise, SMB, and international e-commerce brands aiming to drive performance-based online customer acquisition. Contact our team to learn more.
