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Did you know there are over 8.5 billion Google searches every single day. The scope of the internet is so vast, it’s nearly impossible to make noticeable ripples unless you’re trained specifically in search engine optimization. With attention spans at an all time low, people don’t have time to scroll through endless search results. A recent study by Backlinko shows that 27.6% of people click on the first link that shows up in their search results. Furthermore 71.33% only look at the first page of search results. So if your brand is struggling to make it anywhere near the top 20 sites for a search term, it might be time to partner up with the professionals and if you’re already working with affiliates this might be easier to implement than you’d assume.
TM+ partnerships offer brands a way to expand their search exposure and increase cost efficiency of their current search campaigns, making them an invaluable tool in the world of digital marketing. There are SEO and PPC affiliates that specialize in improving your website’s SEO and optimizing your PPC campaigns, but you can also let affiliates writing content on your behalf work with your TM+ terms to leverage their platform to increase your brand’s presence in search results.
What is TM+?
To put it simply, TM+ terms is “your brand” + frequently used search terms like “bestsellers”, “gift card”, “coupon code”, and so much more. Affiliates who are used to optimizing their articles and website for search rankings can use their skills and industry expertise to create promotions and pieces of content about your brand that will make it to the top of these search results.
How do I choose which affiliates to work with?
Of course you might not want everyone in your program bidding on the same keywords otherwise you’d be fighting against yourself. To make sure this doesn’t happen it’s important to limit the affiliates working with your TM+ terms to a select few and make sure you’re communicating what terms you want and don’t want affiliates bidding on. Ideally you choose 2-3 affiliates to let run with your TM+ terms and work with their teams to make sure there’s no overlap with your brand’s internal keyword campaigns.
Why are TM+ affiliates important for your program?
#1 Risk Offset
One of the primary benefits of TM+ partnerships is the effective offsetting of risks. For brands operating on a Cost-Per-Acquisition (CPA) basis, minimizing risks is crucial. By allowing some affiliates to work with your brand name + search terms can transfer a portion of the marketing burden onto their partners. This risk-sharing mechanism ensures that if the campaign does not yield the desired results, the brand is not solely accountable. This shared responsibility fosters a sense of mutual accountability and encourages affiliates to optimize their strategies, thereby driving better outcomes.
#2 Maximizing Search Exposure
Search exposure is paramount and TM+ partnerships offer brands the opportunity to take significant strides in their online visibility. By allowing selected affiliate partners to utilize the brand’s TM+ terms, the brand can enjoy expanded search exposure without incurring direct costs per click. This expanded reach not only increases the brand’s visibility but also enhances its credibility and relevance in the eyes of the consumers. With more eyeballs on the brand, the likelihood of conversion and customer acquisition substantially increases.
#3 Outrank Your Competitors
E-commerce can be cutthroat and securing an edge over competitors is essential. TM+ partnerships provide brands with a strategic advantage by securing a larger share of the search market without the associated costs. This tactic allows brands to redirect their marketing budget towards other initiatives while still maintaining a robust online presence. As a result, the brand can focus on enhancing product quality, improving customer service, or investing in research and development, ultimately contributing to long-term business growth.
#4 Build Lasting Affiliate Relationships
Successful TM+ partnerships are not just about boosting search exposure; they are also about building enduring relationships. Brands and affiliates collaborating under the TM+ umbrella form a symbiotic relationship where both parties benefit. Affiliates gain access to a wider audience and premium search terms, enhancing their chances of generating revenue. On the other hand, brands benefit from the expertise and diverse marketing approaches of their affiliates. This collaboration fosters a sense of camaraderie and shared goals, leading to the development of mutually beneficial, long-term partnerships.
By mitigating risks, maximizing exposure, competitive advantage, and collaborative relationships, brands can elevate their online presence to unprecedented heights by letting affiliates work with their TM+ terms. In an era where online visibility is synonymous with business success, embracing these types of partnerships is not just an option; but a strategic imperative for brands aiming to thrive in the competitive digital landscape. Take a leap in your search rankings by reaching out to trusted partners about working with your TM+ terms today!
